A Series of Social Lies: Part Three

by cj Advertising | April 10, 2014

The Lie: Social Media doesn’t generate leads.

Congratulations! You’ve embraced the new and ever-evolving world of social media! You’re posting engaging content and boosting your best posts; your reach and engagement levels are growing from month to month; and your recent campaign tripled your audience. You’ve knocked this one out of the park, right?

Don’t get too comfortable. You might be missing everyone’s favorite metric: leads.

We like leads.

Leads generate business, and we seek every opportunity to generate business for our clients. But an opportunity is frequently overlooked in social media due to the misconception that it isn’t possible to acquire leads via social.

Social media is a strong branding tool, providing unique opportunities for customer relations. It is also a strong brand listening tool, helping you discover what users are saying about your brand. The focus on these key functions of social media and the difficulty in measuring their impact has led many marketers to dismiss the possibility of generating leads entirely.

In the past, customer relations built brand awareness and direct advertising generated leads. Social media is quickly closing that divide by offering both opportunities in a single platform.

So, I hit the e-books and found a few numbers that might just change the way you look at social. Take a look:

The Lie Debunked: Social Media is producing leads.

When you consider a 14% piece of the marketing lead pie and a cost per lead that is 27% below average, you (quite literally) can’t afford to leave social media in the background any more. There are tools and strategies that can take your social media presence to the next level, and cj’s team is equipped with the knowledge and experience to use them.

When you’re ready to step up to the plate and take on the big leads, contact our Social Media Specialists at socialmedia@cjadvertising.com.