media

Rain? Sleet? Snow?

by Angel Putman | April 28th, 2017

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Neither rain, nor sleet, nor snow…

No, we aren’t going to talk about the USPS, but let’s talk about the weather and how that affects calls.

Unfortunately, Mother Nature can take a toll on our commutes. We all know that accident numbers rise when adverse weather comes into play. It can be a light rain, a blizzard, thunderstorms, hurricanes, you name it. Accidents are going to happen, and people are going to need help.

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2014 Media Goal

by Angel Putman | March 6th, 2014

Question:  What is a key focus for cj Media this year?

Answer:  Communication.  Better yet, proactive communication.

Over the years, we have gone through some changes when it comes to communication at cj and in Media as well.  Are we communicating too much?  Are we not communicating enough?  Do our clients even read what we send them?

We have extensive processes that we follow so that we get the best results for our clients.  What we have found is that in some cases, our tenured clients have forgotten what we do, and our newer clients don’t know what we do. (more…)

Welcome Back (to Media) Ringger

by Angel Putman | December 17th, 2013

Well, actually, she is now Laura Hudson, not “Ringger.” She will always be Ringger to us since that nickname stuck over 10 years ago when Laura joined cj Advertising, via the Media Department.
Her five years in Media started with managing the invoice process from start to finish, then managing what spots ran for our clients as a Traffic Manager. She then moved to managing our clients’ media dollars as a Media Buyer, and eventually Senior Media Buyer.
After her time in Media, Laura took on the role of Brand Manager and learned more about other parts of our agency world. (more…)

SSDI Paid Leads

by Media | November 26th, 2013

We all know the world of SSDI is changing every day.  With the trend of purchasing leads becoming increasingly popular, we decided to take a look at the raw data.  Here are the cold, hard, facts:

*Case study based on 100 branded leads and 100 paid leads.

Avg. Branded Sign-Up Ratio – 24%

Avg. Paid Lead Sign-Up Ratio – 9%

Firms used in calculations: FST, RHS, CRL/CRL partner markets

 

*Case Study Based on a $60 cost per branded call, and $30 cost per Paid Lead.

While we do believe paid leads can be an effective supplement to your caseload, it’s clear that brand generated leads are higher quality.

What are some of the issues with paid leads? First, most paid lead vendors don’t guarantee contact causing frustration for your firm to track them down.  Second, paid leads often include a high percentage of SSI and initial app claims, both of which are lower value than a SSD denial case.

Brand generated leads are reaching out to your firm, putting trust in your system that you can get them what they deserve. Paid Leads can be used as a supplemental lead supply, but dollars spent here should never be used to replace or outgrow brand generated leads.

If you’d like to discuss re-allocating some of your Paid Lead budget back to branded dollars, or have any questions, please contact SSD Strategist, Richmond Williams.

Negotiate to Win-Win

by Media | November 5th, 2013

On October 24, cj Media invited Belmont’s Dr. Susan Williams back to cj to lead our 3rd in-house Negotiation Seminar. Nineteen participants from 5 departments around MLG and cj attended this seminar that preaches negotiations that benefit both sides. Discussing options and building trust are two methods she teaches to ensure both parties have their interests met. The Harvard Negotiation principles Dr. Williams bases her seminar on benefit both personally and professionally. (more…)

Processes, Processes, Processes

by Media | August 13th, 2013

This blog post was written by Angel Putman, Director of Media Services

Blah, Blah Blah…not really. The cj Media team has over 160 written processes that they follow. The purpose of these processes is to ensure each client gets the highest possible scrutiny every time for everything. They have been vetted for over 19 years and are reviewed/improved on a regular basis.  (more…)

Nielsen 1Q Cross Platform Report

by Media | June 27th, 2013

This post was written by Caitlin Zarella, Media Data Manager at cj Advertising.

We all know Nielsen provides the media team with key information to make the most out of our media buys. But did you know they are also tracking how, why, and what people are watching? (more…)

The Camel Client…

by Media | June 4th, 2013

This blog post was written by Caitlin Zarrella, Media Data Manager at cj Advertising.

The Camel Client — TCC. The question isn’t “what is it?” The question is “who is it?” (more…)

Digital Stations — What Are They, and Why Should You Care?

by Media | April 25th, 2013

This blog post was written by Senior Media Buyers Jenny Druckenmiller and Darron McKnight.

What are Digital Stations?

When the media team refers to digital stations, we are talking about digital substations that are carried by major networks. In 2009, the FCC required broadcasters to stop sending analog signals and switch to digital signals. One of the benefits for TV stations (more…)

Spending Enough in Daytime TV. What’s Next?

by Media | April 19th, 2013

Are you spending enough in daytime TV and want to know the next steps to continue BUILDING YOUR BRAND?

cj Media has some options for you! (more…)