April 28th, 2017|
Neither rain, nor sleet, nor snow…
No, we aren’t going to talk about the USPS, but let’s talk about the weather and how that affects calls.
Unfortunately, Mother Nature can take a toll on our commutes. We all know that accident numbers rise when adverse weather comes into play. It can be a light rain, a blizzard, thunderstorms, hurricanes, you name it. Accidents are going to happen, and people are going to need help.
June 4th, 2013|
The Camel Client — TCC. The question isn’t “what is it?” The question is “who is it?” (more…)
October 4th, 2012|
Front-loading the week first (add days with dollars) is the most productive strategy because the early part of the week is when the most calls are generated.
May 10th, 2012|
Do we buy GRP’s (gross rating points), or do we buy calls? The answer is really both–in a way. We buy spots to generate calls, not deliver points. We use points as a tool for negotiating low rates as well as adding free spots (via quarterly posts). Stations are held accountable for the rating points that we buy.