This blog post was written by Caitlin Zarrella, Media Data Manager at cj Advertising.
The Camel Client — TCC. The question isn’t “what is it?” The question is “who is it?”
No, it’s not Arnie dressed up in a camel costume.
The Camel Client is a compilation of several cj clients. Don’t worry! This isn’t a battle of better or worse. The Camel Client is a group of clients we believe to be the most accurate, consistent, and measurable with their numbers over a several year timespan.
The purpose is to see how your firm compares in areas such as calls, sign-ups and spending per household.
Right now, we only have one Camel Client for auto schedules. But watch out, because come cj Conference 2013, some new camels may come to town.
If you’d like to see how your firm compares to The Camel Client, please refer to your 2012 Year End Book, or contact your Brand Strategist.