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SEO Highlights: Issue 2

by cjadmin | May 21st, 2013

This blog post was written by Matthew Wilson, SEO Specialist at cj Advertising.

In this issue of “SEO Highlights”, we learn new tips and tools from some of the most influential figures in search. Change is a constant in SEO and it’s never too late to learn a new technique!

Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote
Review this article to learn about how “author rank” and “authorship” are impacting search rankings. “Author rank” is when content ranks higher based on the author, and “authorship” occurs when the content’s author is identified.

Author rank and authorship are fast becoming backbones of website optimization. Providing another level of transparency with viewers, several websites are adopting these new strategies.

Many SEOs feel author rank and authorship will begin to affect the search engine results pages very soon. Google has been making search results more personalized for some time. That’s because putting a face to a website can have a direct impact on website traffic.

Personalization and SEO – Whiteboard Friday
Watch this educational video about how search personalization can affect search results. Search personalization is another way SEO Specialists and Google can provide personalized search results based on a user’s location and search habits.

For example, if searching for personal injury lawyers, the search engine results page (SERP) may produce local results based on the user’s location depending on the location and the previous searches done by that user.

5 Mobile SEO Tips from the Google AdWords Team
Review this list of tips when creating or modifying a mobile website. These tips originated from an interview with Surojit Chatterjee, Head of Global Mobile Search Ads at Google.

Recently, Google unveiled one of the biggest updates to their AdWords platform in the last few years, which changed how many SEMs create and place ads. These updates are becoming ever important because of the constant increase in mobile users.

5 Ways to Improve your Ranking Signals Today
Read these quick tips and strategies to improve your ranking signals. Ranking signals are the factors that Google considers when their algorithm reviews websites. Our SEO team is constantly on the lookout for new and industry leading trends to put into practice to improve ranking signals.

To learn more about what our SEO team is doing for your website, contact Client Services.

Stay tuned for the next issue of SEO Highlights.