Adwords Closes the Loop with Offline Conversion Tracking

by cjadmin | September 18th, 2013

This blog post was written by Lee Smith-Bryan, Manager SEO / SEM at cj Advertising.

At cj, our Search team believes in closed-loop marketing. That means, we believe that every avenue of conversion should be tracked, and we should be able to report on it.

If our Search team manages your PPC campaign, you’ve experienced this—both forms and calls can be tracked to individual cases, and you’re able to articulate a CPL and cost per signed case number.

AdWords Introduces Offline Conversion Tracking

As of Sept. 5, 2013, AdWords debuted offline conversion tracking. In essence, the new feature enables PPC-originated offline conversions to be directed back into AdWords. A quick explanation of the process from Search Engine Land Author Ginny Marvin explains the process as follows: (more…)

SEO Highlights: Issue 2

by cjadmin | May 21st, 2013

This blog post was written by Matthew Wilson, SEO Specialist at cj Advertising.

In this issue of “SEO Highlights”, we learn new tips and tools from some of the most influential figures in search. Change is a constant in SEO and it’s never too late to learn a new technique! (more…)

Google Introduces Enhanced Campaigns

by cjadmin | February 14th, 2013

This post was written by Abby Woodcock, PPC Specialist at cj Advertising.

On February 6, Google officially announced their latest and “greatest” update to AdWords: Enhanced Campaigns.

What are Enhanced Campaigns?