With such a competitive online environment, website visitors tend to have short attention spans and will leave websites very quickly if they can’t easily navigate to the information they’re looking for. While some bells and whistles are awesome, depending on the industry and target audience, […]
Hummingbird: How Google’s New Search Algorithm Impacts You
This blog post was written by Interactive Web Copywriter Reid Akins in collaboration with cj’s Search team. Google just changed the search game again. The company’s newest search algorithm, called Hummingbird, was announced on September 26, 2013, to coincide with the company’s 15th anniversary. Hummingbird […]
Out of the Inbox Email Marketing
This post was written by Email Marketing Specialist Jordan Redfearn at cj Advertising. You may have heard that email marketing is a “spammy” and outdated form of communication. Interactive’s Community Engagement team is here to tell you that these presumptions are incorrect!
Pay-Per-Click: We Don’t Set It and Forget It
We Don’t Set It and Forget It When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of: 8% Web form conversion rates 9% quality call conversion rates $295* […]
Do you know how your clients find you? We do!
Of the 58 million people who sought a lawyer in 2012, 76 percent used online resources. That’s 44 million people who will only find you if you have a strong online presence. LexisNexis Webinar It’s no secret that social media is transforming the way the […]
How We’re Improving Your Web Video Presence
This blog post was written by Amie Adkins, a Video SEO Specialist at cj Advertising According to eMarketer.com, more than 169 million people will watch online videos in the United States during 2012. And that figure will climb to nearly 200 million by 2015.
Announcing the New Director of Interactive
Coming from one of the most competitive Web industries in the world, Neil Schrum is cj’s new Director of Interactive. Learn about Neil’s experience and achievements on his LinkedIn profile.