We Call It Like We See It

by Chasity Phillips | November 17, 2011

Our Yellow Pages (YP) department has changed its BHAG to cater to the ever-changing trends in advertising: “Least money, most calls, while it lasts…”


To make sure your firm generates the most leads for the least amount of money, your YP Managers are putting their negotiation skills to work for you and using more resources, such as book specific DID numbers, to track case calls coming from each book.


Find out how your YP ads are performing. Contact your Katie— Katie Sass or Katie Saltonstall.