Nurenberg Paris – Creative Vision Q & A

by Richmond Williams | December 12th, 2013

Nurenberg, Paris, Heller & McCarthySince 2008, cj Advertising has had the privilege of working with Nurenberg Paris, an Ohio-based firm with more than 85 years in the business. Recently, we sat down with Managing Partner David Paris to discuss the creative direction for their advertising, as well as his vision for the future of their firm.


Why Accident Victims Call Law Firms

by David Rumsey | June 6th, 2013

Here in P & D, we don’t do anything by accident. Drawing from published reports, call data, and analysis of competitor spots, even our most experimental work is based on hands-on experience and trusted research.

And whenever the available info becomes a little stale, we’re not afraid to do some heavy lifting for the sake of fresher research.

That’s what happened in 2010 when we conducted a hidden survey in which callers to 10 different law firms were asked a single question:

“As an accident victim, what are you most concerned about right now?”

Some 500 responses later, here’s what we learned.