June 6th, 2013|
Here in P & D, we don’t do anything by accident. Drawing from published reports, call data, and analysis of competitor spots, even our most experimental work is based on hands-on experience and trusted research.
And whenever the available info becomes a little stale, we’re not afraid to do some heavy lifting for the sake of fresher research.
That’s what happened in 2010 when we conducted a hidden survey in which callers to 10 different law firms were asked a single question:
“As an accident victim, what are you most concerned about right now?”
Some 500 responses later, here’s what we learned.