Media Placement – Core Belief #5
October 4th, 2012|
Front-loading the week first (add days with dollars) is the most productive strategy because the early part of the week is when the most calls are generated.
As spots air earlier in the week, it carries momentum through the week and calls are still generated later in the week, even with fewer spots airing. This builds speed over time.
NEXT: BELIEF #6. NIELSEN.