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Media Placement – Core Belief #8

by Angel Putman | October 25th, 2012

#8. MAXING OUT.

Always max out the DR schedule before placing any Image schedules.

Maxing out does not mean buying every available spot.

It means buying every possible spot in areas that produce calls.  This may mean different things for different markets, and, it may take a couple of tests to determine what that is for your market.

REVIEW ALL 8 CORE BELIEFS