According to Sally Hogshead’s Fascination Advantage Test, one of the primary psychological triggers used by personal injury lawyers is mystique. So in my last post, I promised to show an example of a mystique-inducing lawyer commercial.
Conference 2012 – Engage and Fascinate!
Last year’s 10th annual client conference was arguably the best one yet. The 2011 conference featured Interactive and Production Showcases along with great contributions from our featured speakers Randy Street (Who!?) and Joe Calloway (Category of One). We honored Bill Berg as our 2011 Partner of the […]