Sally Hogshead

Hogshead Revisited: Mystique Part II

by David Rumsey | January 22nd, 2013

According to Sally Hogshead’s Fascination Advantage Test, one of the primary psychological triggers used by personal injury lawyers is mystique. So in my last post, I promised to show an example of a mystique-inducing lawyer commercial. (more…)

Conference 2012 – Engage and Fascinate!

by Arnie Malham | June 13th, 2012

Last year’s 10th annual client conference was arguably the best one yet. The 2011 conference featured Interactive and Production Showcases along with great contributions from our featured speakers Randy Street (Who!?) and Joe Calloway (Category of One). We honored Bill Berg as our 2011 Partner of the Year as well as Bill Mattar, Rick Harris, and Bill Berg as Innovators of the Year for the past three years.

Here’s a quick look at plans for the 2012 Annual Client Conference (September 19-21):