Ask Yourself Why

by Creative Services | May 2nd, 2013

This post was written by Cary Graham, Copywriter at cj Advertising.

Back in September 2009, Simon Sinek, author of Start with Why, spoke at TEDx. Since then, the video of his talk has been viewed more than 10 million times on TED.com. More than a few of those views can be attributed to cj Advertising, as the philosophy Sinek proposes directly impacts our work and our clients’ brands.

This blog post provides a brief overview of the concept and demonstrates a few ways we’ve incorporated it into our advertising.