Social Proof: Everybody Calls a Lawyer

by Creative Services | June 6th, 2013

This post was written by Nicole Melton, Producer at cj Advertising.

Proof is pretty important to lawyers, right? If you’re going to sway a judge or a jury, you better hope you have some. In criminal cases, “Exhibit A” can literally mean life or death. Proof makes all the difference.

In advertising, proof is also a powerful influencer, and in the Production & Design department of cj Advertising, “social proof” is always a hot topic. Here’s why. In the book Influence: The Psychology of Persuasion, author Robert Cialdini lists Social Proof as one of his Six Principles of Influence.