February 18th, 2014|
You’ve been posting on Facebook regularly. You’ve been creating interesting, engaging content for your law firm. You’ve been sharing and promoting that content while being increasingly more active in your community—liking and sharing with non-profits you support. You’ve even hired social media experts to guide you. You admired your growing list of Facebook followers and thought, “We’ve got this social media thing!”
Then suddenly something went wrong. Your posts are losing impact. You’ve stopped getting engagements from your followers. Your reach on Facebook is declining. What the heck is going on?