trademark law

What’s in a name? (Part 1)

by Jimmy Bewley | January 10th, 2012

Shakespeare first asked the question, “What’s in a name?” He was referring to the smell of roses of course. If you were toask the same question of Binder & Binder—one of our steady Social Security Disability competitors—they likely will answer unique, distinct marketing, reputation, and about $300,000. Recently, Binder & Binder® sued Disability Group, Inc., in a U.S. District Court of California for trademark infringement for exploiting its name in an advertising campaign through Google AdWords.    It was an intentional, blatant attempt to profit off Binder & Binder’s name.