There was an article posted on Forbes.com back in February that’s just now getting attention in the IP circles. It focused on a Wisconsin case dealing with keyword advertising where one firm bought another firm’s name in their PPC program that ended in a lawsuit. […]
Google says: “We take trademarks seriously”
In our ongoing attempts to get a straight answer from Google regarding their monitoring of trademarks being used without authorization, our interactive team came across a procedure for filing complaints that also serves as a registration portal for trademarks. Simply put, by registering our trademarks […]
Is Using Another Firm’s Brand Unjust?
At cj Conference 2012, we discussed the practice of buying a competitor’s firm name through a paid search program like Google’s AdWords, Yahoo, MSN/Bing, etc… Is this a smart and/or fair marketing tactic?
No Fee Guarantee Goes International
The NO FEE GUARANTEE is not just synonymous with U.S. law firms anymore! It has officially crossed the Canadian border. Now, our good neighbors to the north can enjoy all the benefits and advantages of the NO FEE GUARANTEE when they need it most.
Another NFG Milestone
Wow! It’s hard to believe we’ve been defending the “No Fee Guarantee” (NFG) trademark against infringers for three years now. We sent our first cease & desist on February 12, 2010. Recently, we received confirmation from the 151st firm we had identified as an infringer. […]
How the “No Fee Guarantee” Got Its Start…
The “No Fee Guarantee” (NFG) may be the most famous, or infamous, trademark in the legal advertising world. And no doubt your interpretation depends on whether you’re an authorized licensee…or not. For those not familiar with the NFG’s history, here’s a quick timeline on how […]
Trademark Latest
About 6 years ago we got into the trademark business. We did so to secure and protect what we consider valuable branding elements. One of the first trademarks we received was “Get a Lawyer. Get it Done” which was, and still is, being used by […]
What’s in a name? (Conclusion)
Google’s Responsibility You may be asking, “What about Google’s liability in all this?” For the most part, Google has managed to escape. But, how? Remember the Lanham Act and the eight factors used to determine the degree of confusion? In Jurin v. Google Inc., 09-cv-03065 […]
What’s in a name? (Part 3)
Trademarks and Google AdWords Now that we have a little background on trademark law, how does this context fit with the Binder & Binder story, and how does it help us answer the question, “What’s in a name?” It starts with keyword advertising, specifically Google’s […]
What’s in a name? (Part 2)
The “No Fee Guarantee®” For the most part, attaining a trademark registration can be a fairly uncomplicated process. It really depends on the attributes of the mark and the relationship to its alleged owner. Many of you may remember cj’s “No Fee Guarantee®” battle. As […]