Social TV

Social TV for Lawyers? Why Not!

by David Rumsey | February 15th, 2013

After the confetti cleared from Super Bowl XLVII, cj Advertising joined the chorus of cheers for Oreo’s Dunk in the Dark Twitter ad.

The “tweet heard ‘round the world” was well-timed, beautifully executed, and best of all, free. Oreo just stuck it out there and the Twitterverse gobbled it up. So is this another victory for social media marketing? Yes and no. Because keep in mind, this tweet is nothing without the television event that gave it life. (more…)