Google has officially begun rolling out its latest core algorithm update, which they expect to take up to two weeks to compete. If you’re watching your rankings, traffic, or leads closely, you may see fluctuations over the next few weeks. Before jumping to conclusions, it’s […]
Should Personal Injury Law Firms Focus on Broad Reach or Targeted Marketing?
Most PI firms are running marketing that only works for people already ready to hire. That’s a small, expensive audience, with every firm in your market chasing the same people. For your firm to grow consistently, don’t choose between broad reach and targeting. Use both […]
How Can Law Firms Build Authentic Relationships with Local Media for Better PR Coverage?
Personal injury law firms often treat public relations as an announcement strategy. A significant verdict happens, a press release goes out, and the team hopes for coverage. But meaningful media visibility rarely works that way. A strong earned media program is built on relationships, consistency, […]
Google Is Phasing Out Call-Only Ads: Here’s Why Our Clients Are Already Ready
Google has confirmed that Call ads (formerly Call-only ads) are being deprecated in favor of Responsive Search Ads (RSAs) with Call Assets. In practical terms, Google will remove the ability to create new call ads in February 2026, and existing call ads will stop serving […]