When You’re a Hammer, Every Problem is a Nail
Category: Culture Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Problem #1: Digital Media vs. Traditional Media I’ve swung my traditional marketing hammer over and over and over until my arm hurts, and now it is so very rewarding to see the additional digital resources being created, tested, unveiled at the agency. As the data […]
Insurance Poll: Why Auto Claimants Call Attorneys
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
A few weeks ago, the Insurance Research Council (IRC) released the results of a poll conducted to determine why car accident victims hire lawyers. The report, Motivation for Attorney Involvement in Auto Injury Claims, is based on 27,126 online interviews and follow-up questions asked of […]
Daylight Savings Time Is About to Rock Your Law Firm’s World!
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Daylight Savings Time is approaching. Most of us embrace the extra hour of sleep we’re about to get in November and dread the hour lost each spring. On the surface, the effects seem like a minor inconvenience—a little lost sleep here, a little shift of daylight […]
Google’s “Not Secure” Warning and How to Avoid It
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
For over a year now, Google has been pushing sites to move to https/SSL and has rolled out waves of “penalties” for sites that hadn’t made the transition. The last wave happened January 2017 and penalized sites that collected certain types of sensitive information over an […]
Too Much Spam?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Spam is a four-letter word, and for good reason: it’s a pain. And if you’re trying to run a lean, mean intake department at your law firm, sorting through spam form submissions can get under your skin. Recently, our Interactive team received client feedback that boils […]
Algorithms Change. Is Your Content Strategy Keeping Up?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Even in the smallest markets, competition is fierce to appear on the first page of search engine results. If you’re asking yourself why you’re not at the top of the list, you may be wondering if the problem lies within your content. Could more potential […]
Rain? Sleet? Snow?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Neither rain, nor sleet, nor snow… No, we aren’t going to talk about the USPS, but let’s talk about the weather and how that affects calls. Unfortunately, Mother Nature can take a toll on our commutes. We all know that accident numbers rise when adverse […]
The Super Bowl Ad Every Lawyer Should Watch
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
At cj Advertising, our ‘Big Game Review’ is usually an internal, round-table event. This year, however, we branched out by sending emissaries (me and Jenny Madison) to a formal panel discussion (it cost money and everything!) to sample the fruits of advertising’s biggest night.
A Look Back on 2016 Political Advertising
Category: cj News Industry Trends
This content has been reviewed by Gary O. Bruce
No matter what side of the fence you were on during this election, we all know things got pretty, uh, interesting. And, while we don’t have the finalized ad spend for this years’ political circus, we do have YOUR data. So, regardless of how much […]
SEO: It’s Only Good if it Gets Cases
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
At cj Advertising, we’ve always maintained that, when it comes to websites for law firms, conversions are more important than search rankings. But to ensure we’re giving our clients the best chance of success, we recently put our beliefs to a new test.