Category: Industry Trends

For personal injury law firms, calls and form submissions are priority #1. A higher volume of leads, whether qualified or not, means more potential cases. Naturally, this means that contact forms and phone numbers are present and persistent on all pages of a law firm’s […]

Law firms specializing in personal injury cases are in a unique marketing position. When it comes to prospective clients, marketing efforts like billboards and TV reach broad, general audiences, while digital marketing tools like search and social ads target specific audiences. How can firms build […]

It’s easy to fall into the trap of thinking that marketing ends as soon as a case gets in the door. Your marketing dollars have done their job, right? On the contrary, marketing continues far beyond the initial call or web submission.  In a recent […]

The importance of community campaigns cannot be overstated. The opportunity to show goodwill to the people in your community is possibly the most meaningful way your firm can connect outside of helping the injured who call your firm for legal help. Our team has been […]

There are many options available to law firms for loans and funding for start-ups, capital, and growth. There are traditional methods like Small Business Loans along with companies offering specific types of funding for personal injury law firms. Law Firm Financing Is Different From Law […]

In last week’s blog post, we wrote about the importance of having a detailed marketing calendar for 2023. Now that you know your plans for the coming year, it’s time to ensure that you keep everyone else in your firm in the loop as well.  […]

“We must realize – and act on the realization – that if we try to focus on everything, we focus on nothing.”  John Doerr, author of Measure What Matters  This quote rings true in many circumstances, but especially in the world of marketing for Personal […]

In recent years, we’ve heard a lot of buzz about company “core values” – you may have seen them in job postings, social media content, or highlighted throughout businesses websites. If you have not jumped on the trend and identified official company values at your […]

In response to user feedback, Google introduced a new update in August they dubbed the “Helpful Content Update.” The purpose of this update was to eliminate websites deliberately designed to trick the system, which undermines their ability and mission of providing the most relevant and […]

A question we hear often from law firms is, “We’d like to send something special to our referral partners to thank them and show appreciation. Do you have any gift recommendations?” Now, first things first: If you are a law firm who is considering sending […]