How TV and PPC Have Helped Law Firms Rebound from a COVID Slump
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
When catastrophe hits, it’s tempting to follow the same script as everyone else. Whether you’re facing an economic recession or a global pandemic, your instincts may tell you to pull back and guard your budget more closely than ever. This is exactly what many law […]
Why Newsjacking Should Be Part of Your Firm’s Marketing Strategy
Category: Client Spotlight Industry Trends
This content has been reviewed by Gary O. Bruce
Newsjacking is a term coined by popular online marketing strategist and author, David Meerman Scott. You may recall Meerman Scott and his book, Newsjacking from Chad’s Dudley DeBookshelf April pick. As is always the case, there’s a good reason why Chad chose this book: newsjacking is […]
Political Season Already?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
These days, every year is a political year somewhere. But of course when it comes to electing new Presidents (especially these days), it’s a big deal. Political is a dirty word to Media buyers. However, we have a tenured team that has been through many […]
Three Times More Is Back! (sort of)
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Every few years, the Insurance Research Council (IRC) analyzes a sample of data pertaining to automobile liability insurance claims. Then they slow-drip a series of reports summarizing different aspects of their findings. At cj Advertising, we carefully select a few of these reports to purchase […]
The 3 Ws of CTV: When? Why? Where?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
CTV (Connected TV) definition: Viewing video content via a TV screen connected to the internet. Think: Roku, AppleTV, your blu-ray player, or smart TV. The operative word here is TV. You’re viewing internet content on the television, not another device.
What are we really watching?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
As Laura mentioned last week, there is a big buzz in Media about the transformation of TV viewing. She gave definitions for acronyms and introduced us to the changing landscape of television. Today, we’ll start looking into who is watching what.
OTT, CTV, VOD, SVOD: WTF – What Does It All Mean?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
The big buzz words around these days are OTT and CTV. It seems that the two acronyms are interchangeable depending on who you’re talking to. Sometimes they are included in the over-arching umbrella of digital, and sometimes they aren’t. Again, it depends on who you’re […]
Do Streaming Services Know How to Reach the Masses?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
This year’s Super Bowl broadcast had all the usual suspect advertising we’ve come to expect with Anheuser-Busch, Pepsi, car makers and Doritos. But there were also at least 6 subscription streaming video services running ads during the game. Why would a streaming service choose linear […]
What the Google Plus Shutdown Means for Your Law Firm
Category: Industry Trends Law Firm Operations Our Services
This content has been reviewed by Gary O. Bruce
Since its launch in 2011, Google Plus struggled to gain ground against more established social networks like Facebook and Twitter. And over the seven years that have followed, newer contenders like Instagram and Snapchat have added pressure as web users continue to increase their screen […]
People Are Asking Search Engines for Advice. Is Your Website Responding?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
If you’re a cj Integrated Digital client, the answer to the above question is yes. Voice assistants, such as Siri, Alexa, Google Assistant, and Cortana, are changing the way everyday people interact with the world around them. Just a decade ago, search engine optimization (SEO) […]