Media 101
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
The media team has been blogging for a while now. Sometimes we may speak in media tongue. So what does it all really mean? It might help to explain some of this media jargon. Below I have included some of the most commonly used words […]
It’s an Election Year…So What Does it All Mean?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
The Presidential election in 2012 broke records for spending levels. Predictions for 2016 are saying this year will be way bigger than what we’ve seen in the past, with a huge number upwards of about $8 billion being spent during this political season. As you […]
Preempts and Makegoods: Money on the Move
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
“This ad is paid for by…” Sound familiar? Expect to be inundated with this message in 2016 as political ad dollars are expected to break record spending. The influx of political ads can affect your media buy, but we have a solution. What is a […]
Holiday TV Budgets–What to Do?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Fireworks, Turkey, Mistletoe—Holiday Weeks! We all love a holiday and time off for fun. People tend to have different activities on these days versus the normal every day routine. Some may sleep in, cook all day or hang out with friends and families. The focus […]
Nielsen and Rentrak: A Tale of Two Ratings Providers
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Nielsen has been measuring television audience viewership since 1950. While its methodology has changed in many ways, the company has been the leader in the business ever since. Since Nielsen’s introduction, other services have come and gone. The newest player in the market is Rentrak. […]
What’s In a Name? The .law Question
Category: Industry Trends Law Firm Operations
This content has been reviewed by Gary O. Bruce
My ten-year-old son came to me recently asking for a pair of Converse sneakers. “Everyone’s getting them. They’re the hot new thing. They’ll make me cool! They’ll make me run faster!” This came roughly six months after he HAD to have a new pair of […]
Valuable Cases vs. Spots on Air: Any Correlation?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Where do the big cases come from? All firms are looking for the big cases. The question we want to answer is, “Where do you find them?” It has long been the belief of some that big case values do not live in the same […]
Why TV Is Still #1
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
For years, TV has been the best bet for generating calls and the best use for the biggest chunk of your advertising dollars. Clearly, we are not the only ones who think that. An article in Adweek recently reported “With competition from Netflix and a […]
Data, Data, Data. Data Driven Marketing: What does that even mean?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Part 7 of a multi-part series on “Going Behind the Media Curtain” Here in the cj Media Department, we live and die by the data. Ok, that’s a little extreme, but it is very important to our process. As media buyers and […]
Three Rules for Outdoor Success
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Back in July, Laura Hudson took a deep dive into our outdoor buying strategy and explained the differences between bulletins, posters and “big boy boards.” Overall, you get the best bang for your buck by going the poster blast route – better exposure, larger number […]