Category: Industry Trends

As Laura mentioned last week, there is a big buzz in Media about the transformation of TV viewing. She gave definitions for acronyms and introduced us to the changing landscape of television. Today, we’ll start looking into who is watching what.

The big buzz words around these days are OTT and CTV. It seems that the two acronyms are interchangeable depending on who you’re talking to. Sometimes they are included in the over-arching umbrella of digital, and sometimes they aren’t. Again, it depends on who you’re […]

This year’s Super Bowl broadcast had all the usual suspect advertising we’ve come to expect with Anheuser-Busch, Pepsi, car makers and Doritos. But there were also at least 6 subscription streaming video services running ads during the game. Why would a streaming service choose linear […]

Since its launch in 2011, Google Plus struggled to gain ground against more established social networks like Facebook and Twitter. And over the seven years that have followed, newer contenders like Instagram and Snapchat have added pressure as web users continue to increase their screen […]

If you’re a cj Integrated Digital client, the answer to the above question is yes. Voice assistants, such as Siri, Alexa, Google Assistant, and Cortana, are changing the way everyday people interact with the world around them. Just a decade ago, search engine optimization (SEO) […]

Problem #1: Digital Media vs. Traditional Media I’ve swung my traditional marketing hammer over and over and over until my arm hurts, and now it is so very rewarding to see the additional digital resources being created, tested, unveiled at the agency. As the data […]

A few weeks ago, the Insurance Research Council (IRC) released the results of a poll conducted to determine why car accident victims hire lawyers. The report, Motivation for Attorney Involvement in Auto Injury Claims, is based on 27,126 online interviews and follow-up questions asked of […]

Daylight Savings Time is approaching. Most of us embrace the extra hour of sleep we’re about to get in November and dread the hour lost each spring. On the surface, the effects seem like a minor inconvenience—a little lost sleep here, a little shift of daylight […]

For over a year now, Google has been pushing sites to move to https/SSL and has rolled out waves of “penalties” for sites that hadn’t made the transition. The last wave happened January 2017 and penalized sites that collected certain types of sensitive information over an […]

Spam is a four-letter word, and for good reason: it’s a pain. And if you’re trying to run a lean, mean intake department at your law firm, sorting through spam form submissions can get under your skin. Recently, our Interactive team received client feedback that boils […]