Category: Industry Trends

This year’s Super Bowl broadcast had all the usual suspect advertising we’ve come to expect with Anheuser-Busch, Pepsi, car makers and Doritos. But there were also at least 6 subscription streaming video services running ads during the game. Why would a streaming service choose linear […]

Since its launch in 2011, Google Plus struggled to gain ground against more established social networks like Facebook and Twitter. And over the seven years that have followed, newer contenders like Instagram and Snapchat have added pressure as web users continue to increase their screen […]

If you’re a cj Integrated Digital client, the answer to the above question is yes. Voice assistants, such as Siri, Alexa, Google Assistant, and Cortana, are changing the way everyday people interact with the world around them. Just a decade ago, search engine optimization (SEO) […]

Problem #1: Digital Media vs. Traditional Media I’ve swung my traditional marketing hammer over and over and over until my arm hurts, and now it is so very rewarding to see the additional digital resources being created, tested, unveiled at the agency. As the data […]

A few weeks ago, the Insurance Research Council (IRC) released the results of a poll conducted to determine why car accident victims hire lawyers. The report, Motivation for Attorney Involvement in Auto Injury Claims, is based on 27,126 online interviews and follow-up questions asked of […]

Daylight Savings Time is approaching. Most of us embrace the extra hour of sleep we’re about to get in November and dread the hour lost each spring. On the surface, the effects seem like a minor inconvenience—a little lost sleep here, a little shift of daylight […]

For over a year now, Google has been pushing sites to move to https/SSL and has rolled out waves of “penalties” for sites that hadn’t made the transition. The last wave happened January 2017 and penalized sites that collected certain types of sensitive information over an […]

Spam is a four-letter word, and for good reason: it’s a pain. And if you’re trying to run a lean, mean intake department at your law firm, sorting through spam form submissions can get under your skin. Recently, our Interactive team received client feedback that boils […]

Even in the smallest markets, competition is fierce to appear on the first page of search engine results. If you’re asking yourself why you’re not at the top of the list, you may be wondering if the problem lies within your content. Could more potential […]

Neither rain, nor sleet, nor snow… No, we aren’t going to talk about the USPS, but let’s talk about the weather and how that affects calls. Unfortunately, Mother Nature can take a toll on our commutes. We all know that accident numbers rise when adverse […]