Category: Industry Trends

Newsjacking is a term coined by popular online marketing strategist and author, David Meerman Scott. You may recall Meerman Scott and his book, Newsjacking from Chad’s Dudley DeBookshelf April pick.  As is always the case, there’s a good reason why Chad chose this book: newsjacking is […]

These days, every year is a political year somewhere. But of course when it comes to electing new Presidents (especially these days), it’s a big deal. Political is a dirty word to Media buyers. However, we have a tenured team that has been through many […]

Every few years, the Insurance Research Council (IRC) analyzes a sample of data pertaining to automobile liability insurance claims. Then they slow-drip a series of reports summarizing different aspects of their findings. At cj Advertising, we carefully select a few of these reports to purchase […]

CTV (Connected TV) definition: Viewing video content via a TV screen connected to the internet.  Think: Roku, AppleTV, your blu-ray player, or smart TV. The operative word here is TV. You’re viewing internet content on the television, not another device. 

As Laura mentioned last week, there is a big buzz in Media about the transformation of TV viewing. She gave definitions for acronyms and introduced us to the changing landscape of television. Today, we’ll start looking into who is watching what.

The big buzz words around these days are OTT and CTV. It seems that the two acronyms are interchangeable depending on who you’re talking to. Sometimes they are included in the over-arching umbrella of digital, and sometimes they aren’t. Again, it depends on who you’re […]

This year’s Super Bowl broadcast had all the usual suspect advertising we’ve come to expect with Anheuser-Busch, Pepsi, car makers and Doritos. But there were also at least 6 subscription streaming video services running ads during the game. Why would a streaming service choose linear […]

Since its launch in 2011, Google Plus struggled to gain ground against more established social networks like Facebook and Twitter. And over the seven years that have followed, newer contenders like Instagram and Snapchat have added pressure as web users continue to increase their screen […]

If you’re a cj Integrated Digital client, the answer to the above question is yes. Voice assistants, such as Siri, Alexa, Google Assistant, and Cortana, are changing the way everyday people interact with the world around them. Just a decade ago, search engine optimization (SEO) […]

Problem #1: Digital Media vs. Traditional Media I’ve swung my traditional marketing hammer over and over and over until my arm hurts, and now it is so very rewarding to see the additional digital resources being created, tested, unveiled at the agency. As the data […]