Category: Industry Trends
Social Media Engagement Is Down. What Gives?
Social media helps firms connect with users and increase brand awareness. But engagement on both organic posts and paid ads is down big time in 2020. We aren’t the only ones who have noticed this—it’s a trend that has been observed across the industry. What’s […]
Google’s New Search Offering May Be Bigger Than PPC
Google is rolling out the next big thing in pay-per-lead advertising: local services ads. What does this mean for your firm? Local services ads are a way for your firm to be featured and stand out in the local results section of a Google search. […]
The Powerful Ps of 2020: Pandemic and Political
2020—What a Year! It’s only August, but this year has presented more challenges world-wide than any of us have experienced. And it’s not over yet. COVID-19 has disrupted everyone’s lives, both personally and professionally. And here at cj, we’re learning new ways to persevere and […]
How TV and PPC Have Helped Law Firms Rebound from a COVID Slump
When catastrophe hits, it’s tempting to follow the same script as everyone else. Whether you’re facing an economic recession or a global pandemic, your instincts may tell you to pull back and guard your budget more closely than ever. This is exactly what many law […]
Why Newsjacking Should Be Part of Your Firm’s Marketing Strategy
Newsjacking is a term coined by popular online marketing strategist and author, David Meerman Scott. You may recall Meerman Scott and his book, Newsjacking from Chad’s Dudley DeBookshelf April pick. As is always the case, there’s a good reason why Chad chose this book: newsjacking is […]
Political Season Already?
These days, every year is a political year somewhere. But of course when it comes to electing new Presidents (especially these days), it’s a big deal. Political is a dirty word to Media buyers. However, we have a tenured team that has been through many […]
Three Times More Is Back! (sort of)
Every few years, the Insurance Research Council (IRC) analyzes a sample of data pertaining to automobile liability insurance claims. Then they slow-drip a series of reports summarizing different aspects of their findings. At cj Advertising, we carefully select a few of these reports to purchase […]
The 3 Ws of CTV: When? Why? Where?
CTV (Connected TV) definition: Viewing video content via a TV screen connected to the internet. Think: Roku, AppleTV, your blu-ray player, or smart TV. The operative word here is TV. You’re viewing internet content on the television, not another device.
What are we really watching?
As Laura mentioned last week, there is a big buzz in Media about the transformation of TV viewing. She gave definitions for acronyms and introduced us to the changing landscape of television. Today, we’ll start looking into who is watching what.
OTT, CTV, VOD, SVOD: WTF – What Does It All Mean?
The big buzz words around these days are OTT and CTV. It seems that the two acronyms are interchangeable depending on who you’re talking to. Sometimes they are included in the over-arching umbrella of digital, and sometimes they aren’t. Again, it depends on who you’re […]