Category: Industry Trends

Spring holidays are right around the corner. Tis the season to spend time with family, and that includes visiting loved ones who are living in a nursing home or other assisted living facilities. Unfortunately, if family members have not been able to visit, they might […]

‘Tis the season to spend time with family. This includes visiting loved ones who are living in nursing homes or other assisted living centers. This year, more than ever, checking in on and being with family seems even more important. Unfortunately, if family members have […]

Social media helps firms connect with users and increase brand awareness. But engagement on both organic posts and paid ads is down big time in 2020. We aren’t the only ones who have noticed this—it’s a trend that has been observed across the industry. What’s […]

Google is rolling out the next big thing in pay-per-lead advertising: local services ads. What does this mean for your firm?  Local services ads are a way for your firm to be featured and stand out in the local results section of a Google search. […]

2020—What a Year! It’s only August, but this year has presented more challenges world-wide than any of us have experienced. And it’s not over yet. COVID-19 has disrupted everyone’s lives, both personally and professionally. And here at cj, we’re learning new ways to persevere and […]

When catastrophe hits, it’s tempting to follow the same script as everyone else. Whether you’re facing an economic recession or a global pandemic, your instincts may tell you to pull back and guard your budget more closely than ever. This is exactly what many law […]

Newsjacking is a term coined by popular online marketing strategist and author, David Meerman Scott. You may recall Meerman Scott and his book, Newsjacking from Chad’s Dudley DeBookshelf April pick.  As is always the case, there’s a good reason why Chad chose this book: newsjacking is […]

These days, every year is a political year somewhere. But of course when it comes to electing new Presidents (especially these days), it’s a big deal. Political is a dirty word to Media buyers. However, we have a tenured team that has been through many […]

Every few years, the Insurance Research Council (IRC) analyzes a sample of data pertaining to automobile liability insurance claims. Then they slow-drip a series of reports summarizing different aspects of their findings. At cj Advertising, we carefully select a few of these reports to purchase […]

CTV (Connected TV) definition: Viewing video content via a TV screen connected to the internet.  Think: Roku, AppleTV, your blu-ray player, or smart TV. The operative word here is TV. You’re viewing internet content on the television, not another device.