Out with the Old, In with the New
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
You can’t wait to get to work on Monday for discussions around the water cooler about your favorite TV show’s season finale. Was Margaret shot or not? Did Bill make it to the airport in time to catch the love of his life before she […]
Self-Driving Car Involved in Fatal Crash
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Last summer, we posted a blog about the first injury accident involving a self-driving car. Although the accident caused only minor injuries, it prompted our Creative Services team to intensify our research about the possible legal implications associated with an accident of this kind. Since […]
Back to the Future
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Once upon a time from 2001 through about 2011, local mass tort advertising campaigns were an active and regular occurrence. Most clients will remember the typical sequence of emails, conference calls, deal options, and most of all…the havoc of intake for nearly every campaign.
When Words Collide
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
As a copywriter here at cj Advertising, I know firsthand that words have power. And I can tell you that we carefully choose the right words to market our clients’ brands. That’s why there’s been a lot of discussion lately in the Creative Services department about […]
Web Forms: Less Means More
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
At a recent marketing conference I attended, the audience was asked if we’d ever lied while filling out a form online. A quick poll showed a majority of people said yes. The reasons varied from person to person, but the underlying themes were the same: not […]
The Endless TV Buffet
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
The days of having only a few channels and no remote is long over. Now the options seem endless. The options range from over-the-air, cable, satellite and alternatives like Apple TV and Roku. What are they and what do we recommend?
Station Packages: 2015 Re-Cap
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Last year, Darron told you about our station package valuation process. When stations send packages, your client services team and your buyer work together to determine whether the offer makes sense from a brand perspective and from a media value perspective.
Geofencing: Is it Right for Lawyers?
Category: Industry Trends Law Firm Operations
This content has been reviewed by Gary O. Bruce
Lately, we’ve been fielding a ton of inquiries from our clients about geofencing, a location-based digital marketing tool that sends advertisements to cellular and web-connected devices in a narrowly defined geographic area. Some digital marketers claim this technology will change the way businesses market online. […]
The Olympics Aren’t So Golden
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
As you’re likely aware, the 2016 Summer Olympics will take place from August 5-21 in Rio de Janeiro, Brazil. Millions will be tuning in to see if Michael Phelps can make a strong return to the pool after a short stint in retirement, or to […]
The Proof Part 3: Apocellipses!
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In the first two posts of our multi-part proofing series, we shared proofreading techniques and the various misuses of the comma. Exciting stuff, huh? Well, maybe not to everyone, but it goes without saying that grammar mistakes distract from your intended messages and can make […]