Data, Data, Data. Data Driven Marketing: What does that even mean?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Part 7 of a multi-part series on “Going Behind the Media Curtain” Here in the cj Media Department, we live and die by the data. Ok, that’s a little extreme, but it is very important to our process. As media buyers and […]
Three Rules for Outdoor Success
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Back in July, Laura Hudson took a deep dive into our outdoor buying strategy and explained the differences between bulletins, posters and “big boy boards.” Overall, you get the best bang for your buck by going the poster blast route – better exposure, larger number […]
The Proof Part 2: The Comma
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In the first post of our multi-part proofing series, we shared our personal proofreading techniques. For all future posts in this series, we’ll discuss the most common writing mistakes that we encounter. Besides, when proofing, it’s good to know what you’re looking for when you […]
When the Gloves Come Off: Could Station Disputes Become a Thing of the Past?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
If it’s up to the FCC, they will. Remember when we told you all about station disputes and how cj handles them? Well, if the FCC has anything to say about it, station disputes will become a thing of the past—in other words, that’s one […]
Closed Captioning Opens New Possibilities
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Personal injury lawyers are in the people-helpin’ business. By extension (I’m proud to say), so are we! As an ad agency that exclusively represents personal injury law firms, our commercials speak to people from all walks of life. But for some reason, we’ve been under-communicating with […]
Respect for AT&T’s PSA
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
As an ad agency that exclusively serves personal-injury law firms, it’s part of our job to celebrate our own work. (Always be sellin’!) But as advertising enthusiasts, we’re also happy to applaud great commercials, no matter who created them. Well today, we’re giving a tip o’ the hat to […]
From Soaps to Judge Shows: How the Daytime Lineup Changes
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
TV began with only a few networks, slowly picked up with Cable TV, and now with digital options, we have endless alternatives for viewing programs. As for the big networks, ABC, NBC, and CBS have traditionally aired mainly news, soaps, and stimulating talk shows in […]
Autonomous Car Involved in First Injury Accident
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
It had to happen eventually, and last week, it finally did. For the first time ever, a self-driving vehicle was involved in an accident that resulted in bodily injuries. Both drivers and two passengers suffered whiplash and other soft tissue damage when a Google prototype vehicle […]
Keeping the SPOTlight on Your Calls
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
You flew to Nashville and worked with our Creative Services team to produce a set of memorable direct response TV commercials that are meant to encourage injured people to call your firm. Your Client Services team decided which commercials to traffic for each of the […]
Programmatic: A New Approach to Media Buying
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
There’s a new buying strategy taking the media world by storm. It’s called programmatic buying. I’m sure you’re intrigued to learn all about it. I know I was curious, especially since I’ve been struggling to even spell the term correctly. In simple terms, programmatic buying […]