Category: Industry Trends

Even in the smallest markets, competition is fierce to appear on the first page of search engine results. If you’re asking yourself why you’re not at the top of the list, you may be wondering if the problem lies within your content. Could more potential […]

Neither rain, nor sleet, nor snow… No, we aren’t going to talk about the USPS, but let’s talk about the weather and how that affects calls. Unfortunately, Mother Nature can take a toll on our commutes. We all know that accident numbers rise when adverse […]

At cj Advertising, our ‘Big Game Review’ is usually an internal, round-table event. This year, however, we branched out by sending emissaries (me and Jenny Madison) to a formal panel discussion (it cost money and everything!) to sample the fruits of advertising’s biggest night.

No matter what side of the fence you were on during this election, we all know things got pretty, uh, interesting. And, while we don’t have the finalized ad spend for this years’ political circus, we do have YOUR data. So, regardless of how much […]

At cj Advertising, we’ve always maintained that, when it comes to websites for law firms, conversions are more important than search rankings. But to ensure we’re giving our clients the best chance of success, we recently put our beliefs to a new test.

During a keynote from Google at a recent conference in Las Vegas, a rep stated that they will be separating their mobile index from their desktop index. This means you will see different results depending on which device you use to perform a query. Google has […]

Rumor and folklore say that calls are terrible in December and we should all just save our money. Everyone is travelling and holiday planning, throwing off all our routines. Data warriors that we are, we did some comparing to discover just how true or false […]

After a long wait, Google is finally updating their search algorithm. It’s true! The Penguin 4.0 algorithm has been released! But now, instead of periodically refreshing data, updates are being made in real time! So, you’re probably wondering what this means for you. Ultimately, the […]

Can you believe it’s already been three months since Pokémon Go first buzzed our phones? Neither can we. When this record-breaking game premiered in July, we were quick to support our clients’ efforts to find marketing opportunities based on its exploding popularity. Because this unique […]

You know that glorious moment when you hear the gas pump click off and you find out you were able to fill your tank for under 20 bucks? Well, that’s an experience that more drivers have been able to appreciate since gas prices have dropped […]