Category: Industry Trends

Is 2017 Really a 53 Week Year?

So you think you have a pretty good understanding of the calendar. 365 days, 52 weeks and each month begins on the 1st. And then you step into the media world and we tell you that the broadcast month of April actually started on Monday, […]

Robocalling for Mass Tort Cases

Robocalls are those annoying, automated calls you receive (from God knows where and for who knows what) without any live, human assistance. If you’re a lawyer considering using a robocall system to hunt for cases (mass tort or otherwise) you might want to double check […]

Robotic Lawyers: Is Your Firm Next?

Whether you’re asking Siri for the weather forecast or having your living room vacuumed by an autonomous scooter, artificial intelligence (AI) has infiltrated our daily lives. Science fiction is becoming practical reality, but not without raising questions and concerns. While our clients in the personal […]

Another Blow for Non-lawyer Investors

Jacoby & Myers, LLP took its argument for removing the restriction on non-lawyer financial investing to federal court Friday, August 19. To say it didn’t go well would likely be an understatement. According to Law 360, the appellate panel from the U.S. Court of Appeals Second Circuit […]

Attack Ads: Three Reasons Why Lawyers Should Refrain

During the political season, our TVs are plastered with ads supporting one candidate and knocking down the next. Attack ads are common practice in politics, and they’re starting to become a trend in lawyer advertising as well. In fact, according to Bloomberg, money spent on […]

Pokémon Go: With Great Fun Comes Great Responsibility

Technology is throwing plenty of curve balls at injury lawyers this year. Self-driving car crashes, drone-related injuries, and now auto accidents caused by the Pokémon Go app for iOS and Android devices. There’s no disputing, this new game has taken the world by storm. Within […]

Out with the Old, In with the New

You can’t wait to get to work on Monday for discussions around the water cooler about your favorite TV show’s season finale.  Was Margaret shot or not?  Did Bill make it to the airport in time to catch the love of his life before she […]

Self-Driving Car Involved in Fatal Crash

Last summer, we posted a blog about the first injury accident involving a self-driving car. Although the accident caused only minor injuries, it prompted our Creative Services team to intensify our research about the possible legal implications associated with an accident of this kind. Since […]

Back to the Future

Once upon a time from 2001 through about 2011, local mass tort advertising campaigns were an active and regular occurrence. Most clients will remember the typical sequence of emails, conference calls, deal options, and most of all…the havoc of intake for nearly every campaign.

When Words Collide

As a copywriter here at cj Advertising, I know firsthand that words have power. And I can tell you that we carefully choose the right words to market our clients’ brands. That’s why there’s been a lot of discussion lately in the Creative Services department about […]