How the 80/20 Rule Can Help You Manage Your Personal Injury Law Firm
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
You may have heard of the Pareto Principle or the “80/20 rule.” This principle, first put forward by Italian economist and philosopher Vilfredo Pareto, suggests that 20% of your effort will generate 80% of your income. So that means 80% of your effort is only […]
To TikTok or Not? What Your Firm Should Know Before Deciding
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Social media is one of the best ways to build trust and brand awareness for your firm. Many cj clients are familiar and comfortable with how platforms like Instagram and Facebook work. But now, a few have ventured into the video-sharing world of TikTok. Maybe […]
How to Get More and BETTER Reviews
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
There was a statistic in the 1990s that suggested that if someone ate at a good restaurant, they would tell at least one other person. But if they ate at a lousy restaurant, they would tell at least 12 other people. Of course that was […]
Winter, Spring, Summer, Fall — POLITICAL! Everyone’s Favorite Season is Coming up.
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
It’s a “bad” and even dreaded word to most (well, at least TV advertisers and buyers anyway). That’s right —POLITICAL. But it’s not new to any of us and is regularly occurring these days. On the bright side, 2022 is not a Presidential election year! […]
How to Build a Relationship with Rejected Leads
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Even a firm’s rejected leads need love. When rejecting a lead, it is important to remember that this lead is still a person with a very real need. And while this time their case may not be the right fit for your firm, you still […]
How to Manage Google Reviews: The Good, the Bad, and the Ugly
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Reviews are a major contributor to your firm’s success. And believe it or not, how your reviews, both good and bad, are managed is as critical to your reputation as the reviews are themselves. In this blog I’ll discuss tips on how to manage your […]
Name, Image, Likeness: What These Three Words Mean for Law Firms
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
You may have already heard, but last year legislation passed allowing college athletes to profit from their name, image, and likeness (NIL). Opportunities for popular collegiate athletes to make money include autograph signing, personal appearances, and of most importance to the PI advertising industry—endorsements. Since […]
Email Metrics to Watch in 2022
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Email remains one of the best ways to generate leads and find new clients, but it can be difficult to know if your email campaigns are successfully building your brand or signing new cases if you aren’t monitoring how users are interacting with them. Here […]
Do Funny Ads Actually Work in Personal Injury Advertising?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Funny ads have been used for decades, and they’ve become even more popular in recent years due to the rise of memes, sassy corporate Twitter accounts, and TikTok videos. There’s no question that funny ads are often memorable and get people talking, but are they […]
3 Metrics You MUST Monitor Weekly to Know Your Firm’s Health
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
If you were stranded on a desert island and only had access to three key metrics to know if your firm is healthy, what would you want to see? While there are several metrics that can tell you a lot about your firm’s overall health, […]