Category: Industry Trends

AI Content: A New Trend in the Legal Sector   Artificial intelligence has revolutionized many industries—now, AI content writing tools are primed to transform the legal field as well. AI’s role in content creation could be a game changer in an industry where time is […]

In Part One of Google’s Search Generative Experience for Legal Marketing, we introduced the concepts of zero-click searches and Google’s Search Generative Experience (SGE). As both zero-click searches and SGE aim to simplify the search process by displaying the most relevant results directly to users, […]

Google’s Search Generative Experience (SGE) is all about making Google searches more helpful and efficient. It is intended to provide quick and useful information without users needing to click through multiple websites. It does this by using AI-generated responses to questions, keywords, and search topics. […]

Looking Ahead with Google AI Heading into 2024, people have a huge number of choices for consuming content. Gone are the days of limited TV channels or a handful of newspapers—now, it’s a digital feast where options seem limitless. This surge in content platforms and […]

An Opportunity for Exposure The biggest football game of the year will be here before you know it.  It’s one of the most well-known televised events that people actually talk about the ‘commercials’ after the event.  It is known for fun creative, and, for the […]

What is Reputation Management? Online reputation management (ORM) refers to the practice of shaping, monitoring, and influencing how an individual or an organization is perceived on the internet. It involves managing and controlling the online conversation about a person, brand, product, or service to ensure […]

SMS Messaging: A Way for Firms to Connect   Text messaging is a powerful tool for connecting personal injury law firms with their clients. Firms can use text messages to communicate case updates, follow up on leads, solicit reviews, and share information. But before starting […]

Earlier this month, top PI firms from around the country gathered in Las Vegas for Xcelerate Your Profitability 2023. Over 2 and a half days, Chad Dudley and Micki Love walked through each and every report, process, and analysis that they use to take PI […]

In the ever-evolving digital marketing landscape, AI-powered tools like ChatGPT have emerged as valuable companions for crafting content and engaging clients. This guide presents strategies and examples for prompt writing, expert tips, and illustrative examples.   A “prompt” is the opening statement or question you […]

We hear it all the time. This anecdote or that one-off comment but really, what does “works” mean?    Let’s start by talking about ‘conversion.’  That word alone has so many definitions, and context is everything. It’s used in everything from football, to religion, to […]