Category: Industry Trends

Your prospective clients are getting their first answer before they ever reach a list of law firms. When someone types a question about a car accident or a medical bill into Google, an AI Overview now sits at the top of the page and answers […]

The personal injury market doesn’t wait. When someone gets hurt, their window of decision is short. They’re conducting a Google search on next steps often within hours of their accident, comparing law firms within days, and ultimately signing with the firm who they most feel […]

People are increasingly turning to ChatGPT for questions that your firm can answer, like what they should do after a car accident, whether they need a lawyer, and who pays their medical bills while their case is open. That is a high-intent moment, and it […]

Google is retiring its standalone Local Services Ads (LSAs) dashboard and migrating all existing LSA campaigns into Google Ads. The rollout begins in August 2026 and runs through 2027. For PI firms currently running LSAs, the platform is changing, but the leads are not.  Why LSAs Matter for PI Firms  […]

If your firm is still measuring search performance only by rankings and traffic, you’re already missing part of what’s happening. More and more prospective clients are getting their answers without ever clicking on a result. They’re asking questions and seeing a response generated directly on […]

Most personal injury firms are already investing heavily in awareness. TV, streaming, social, and outdoor all work to make your name familiar before someone ever needs a lawyer. But when that moment comes, many prospective clients do not go straight to your website. They search […]

Google’s AI Overviews are changing what it means to be visible in search. Instead of scanning a page of blue links, users now often see a generated summary at the top of the results, with cited sources underneath. More than a billion people are now […]

Google has officially begun rolling out its latest core algorithm update, which they expect to take up to two weeks to compete. If you’re watching your rankings, traffic, or leads closely, you may see fluctuations over the next few weeks.  Before jumping to conclusions, it’s […]

Google has confirmed that Call ads (formerly Call-only ads) are being deprecated in favor of Responsive Search Ads (RSAs) with Call Assets. In practical terms, Google will remove the ability to create new call ads in February 2026, and existing call ads will stop serving […]

If you’ve been hearing terms like AI Overviews, LLMs, AEO, or GEO, and wondering whether SEO is now just a bowl of alphabet soup… you’re not alone. The truth is that in 2026, the phrase “SEO” doesn’t mean what it used to, but that’s good news! The firms that understand […]