How to Be Sure Which Web Vendors Share the Data Your Firm Needs
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Advancements in technology have changed every aspect of our lives, including allowing us to develop tools to make our work lives easier and more productive. However, it has also created an influx of new web vendors, making it challenging to know which will move your […]
What Does the Future of TV Look Like for the PI Industry?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
We’ve been talking about OTT and CTV for a few years now and studying it for even longer. OTT has been around for more years than you may realize, but it hasn’t been incredibly relevant for our industry until recently. And the big question remains: […]
Top 3 Takeaways from the Spring 2022 Mass Torts Made Perfect Seminar
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Twice a year, plaintiff attorneys gather in Las Vegas at the Mass Torts Made Perfect (MTMP) conference to connect and learn about the latest updates on the hottest mass tort cases. It was a pleasure for me to attend and absorb the current trends, data, […]
Does Your Nursing Home Marketing Strategy Tell Your Market What to Look for and Where to Turn?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
It’s a sad reality that we in the PI legal industry know all too well. People trust their loved ones to the care of nursing home facilities with the expectation that they’ll receive nurturing and compassion. But what happens so often is that these vulnerable […]
Now Is the Time to Advertise for Nursing Home Cases
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Spring holidays are right around the corner. Tis the season to spend time with family, and that includes visiting loved ones who are living in a nursing home or other assisted living facilities. Unfortunately, if family members have not been able to visit, they might […]
Time Spent With Family This Holiday Season is Valuable (In More Ways Than One)
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
‘Tis the season to spend time with family. This includes visiting loved ones who are living in nursing homes or other assisted living centers. This year, more than ever, checking in on and being with family seems even more important. Unfortunately, if family members have […]
Social Media Engagement Is Down. What Gives?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Social media helps firms connect with users and increase brand awareness. But engagement on both organic posts and paid ads is down big time in 2020. We aren’t the only ones who have noticed this—it’s a trend that has been observed across the industry. What’s […]
Google’s New Search Offering May Be Bigger Than PPC
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Google is rolling out the next big thing in pay-per-lead advertising: local services ads. What does this mean for your firm? Local services ads are a way for your firm to be featured and stand out in the local results section of a Google search. […]
The Powerful Ps of 2020: Pandemic and Political
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
2020—What a Year! It’s only August, but this year has presented more challenges world-wide than any of us have experienced. And it’s not over yet. COVID-19 has disrupted everyone’s lives, both personally and professionally. And here at cj, we’re learning new ways to persevere and […]
How TV and PPC Have Helped Law Firms Rebound from a COVID Slump
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
When catastrophe hits, it’s tempting to follow the same script as everyone else. Whether you’re facing an economic recession or a global pandemic, your instincts may tell you to pull back and guard your budget more closely than ever. This is exactly what many law […]