‘Tis the season to spend time with family. This includes visiting loved ones who are living in nursing homes or other assisted living centers. This year, more than ever, checking in on and being with family seems even more important.
Unfortunately, if family members have been restricted from being able to visit their loved ones until recently, they might now find circumstances in the nursing home are not what they would want for anyone — especially those that they love.
This is the time to get the message out to everyone that you can help them.
How Law Firms Can Be Proactive About Nursing Home Cases
We have always found that the holidays—especially the weeks after the major family-oriented holidays, are the most beneficial time to advertise for nursing home abuse cases. These dates include:
- New Year
- Mother’s Day
- Father’s Day
The best marketing plan is to get some awareness around the issue before they visit, if possible, but really ramp it up post any holiday visits. And some markets have an even higher potential for advertising throughout the year.
Your cj Team is Standing By
Please reach out to Media (Angel Putman or Laura Hudson) and/or your Brand Strategist to discuss your advertising options. If you want to get this rolling for a few weeks this holiday season, we can get recommendations to you ASAP.