Category: Industry Trends

You flew to Nashville and worked with our Creative Services team to produce a set of memorable direct response TV commercials that are meant to encourage injured people to call your firm. Your Client Services team decided which commercials to traffic for each of the […]

There’s a new buying strategy taking the media world by storm. It’s called programmatic buying. I’m sure you’re intrigued to learn all about it. I know I was curious, especially since I’ve been struggling to even spell the term correctly. In simple terms, programmatic buying […]

“You will never get a second chance to make a first impression.” – Will Rogers We have all heard about the importance of a first impression. This could be true for a job interview, a new client intake, or something as simple as meeting a […]

Part 5 of a multi-part series on “Going Behind the Media Curtain” In 2014, cj placed over $26 million in television ad buys. Over 1.1 million spots were purchased. TV stations are great and all, but surely not all of those 1.1 million spots ran […]

This is the Creative Services blog series, The Proof, where we’ll share writing tips for lawyers. Each time your firm releases a blog, a marketing e-mail, or even a post on social media, you have an opportunity to make a great impression. There is one sure […]

You may have heard the news that the Internet Corporation for Assigned Names and Numbers (ICANN) has approved several hundred new gTLDs. A gTLD is a generic Top-Level domain (also commonly referred to as a TLD) such as a .com, .org, or .net.  Some of these […]

There’s something nostalgic about holding a newspaper, magazine, or book in your hand and flipping through the pages. But enjoy them while you can, because the digital age is upon us, and more and more print companies are falling victim to the digital boom. In […]

This post was written by Jenny Madison, Copywriter at cj Advertising. For years, cj Advertising has been singing the praises of video content. And why wouldn’t we? Video drives traffic to your site and encourages visitors to linger, click, or even call. Our tracking confirms […]

Even with the landscape of television changing, broadcast still maintains strong viewership. But, over-the-top (OTT) services continue to grow, with the likes of Hulu Plus, Netflix, and Amazon Prime Instant Video becoming household names. The question is: what can these online video services do for […]

The days of only having a few stations to choose from are long gone. Remember when there were only three major networks? What about when a few local stations turned themselves into a network and we welcomed FOX to the airwaves? Now, there are a […]