Exact-Match Domains – What’s the Value?

This content has been reviewed by Gary O. Bruce

A couple of weeks ago, Google engineer Matt Cutts tweeted the following: Minor weather report; small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.

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Fungal Meningitis Outbreak

This content has been reviewed by Gary O. Bruce

The Centers for Disease Control and Prevention (CDC) and the U.S. Food and Drug Administration (FDA) are currently investigating a multi-state outbreak of fungal meningitis affecting patients who received contaminated batches of epidural steroid injections in their spines. Multiple deaths have been attributed to the […]

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Disclaimers: Better Safe Than Sorry

This content has been reviewed by Gary O. Bruce

During our September cj conference, we brought everyone up to speed on our philosophy and processes concerning disclaimers and the advertising rules.   Among ethics lawyers the advertising rules are sometimes affectionately referred to as the “The Magic 7s”…because in most states they’re found in Section […]

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Tort Report (Food Mislabeling)

This content has been reviewed by Gary O. Bruce

Yaz Update Bayer AG recently told stockholders it has already paid out more than $400 million to settle drug liability claims regarding birth control pills Yaz and Yasmin. Industry financial experts say the company might ultimately end up paying amounts five or six times higher […]

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Google+ Pages Has Replaced Google+ Local / Places

This content has been reviewed by Gary O. Bruce

We have had a major, but positive, change occur in the search engine world.

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Social Media’s Impact on Word-of-Mouth Marketing

This content has been reviewed by Gary O. Bruce

With social media, customers have more power than ever to make their voices heard. That power was made apparent by the response to Progressive Insurance’s actions after one of its policyholders—24-year-old Katie Fisher—was killed in a car accident. Instead of compensating the victim’s family for […]

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Tort Report (Pradaxa)

This content has been reviewed by Gary O. Bruce

Developments in the Tort World U.S. District Judge David Herndon has refused a Defense motion to dismiss Pradaxa bleeding and hemorrhaging lawsuits currently pending in U.S. District Court, Southern District of Illinois. The Pradaxa MDL will proceed.

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Tort Report (Stryker Hips, GranuFlo & NaturaLyte)

This content has been reviewed by Gary O. Bruce

Upcoming Group Campaigns Stryker hip implant commercials slated to begin at the end of July.

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Google Does It Again!!!

This content has been reviewed by Gary O. Bruce

In our pursuit of trademark infringers over the past couple months; we noticed changes in Google’s keyword targeting algorithm that governs the display of paid ads in search results pages.  Prior history had proven that if another law firm showed up in the paid ads […]

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Google+ Local and What it Means for You

This content has been reviewed by Gary O. Bruce

On May 30th Google introduced Google+Local – putting an end to how we (and they) see and approach Local optimization. An estimated 80 million Local pages were merged from Local pages into Google+ Local pages.

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