Category: Industry Trends

Been watching the news this week? You may have heard about the Heartbleed security bug potentially affecting 70 percent of all websites. The bug leaves sensitive data sent over SSL-encrypted connections—such as usernames, passwords, and credit card information—vulnerable to hackers. As a cj Interactive client, […]

The Lie: Social Media doesn’t generate leads. Congratulations! You’ve embraced the new and ever-evolving world of social media! You’re posting engaging content and boosting your best posts; your reach and engagement levels are growing from month to month; and your recent campaign tripled your audience. […]

When Dr. Clotaire Rapaille spoke at cj Conference 2010: Code Alignment, he sparked a powerful dialogue within the cj Advertising family. He helped us understand the reptilian brain, the part that holds the key to why we make decisions. He also discussed his extensive research […]

Med View Services Reaches 20,000 Evaluations!! Since inception in June 2009, the team of registered nurses at Med View Services have prescreened and medically qualified or disqualified over 20,000 initial medical malpractice inquiries for40+ law firms across the country. That’s 20,000 initial inquiries that didn’t waste the firms’ time and simultaneously delighted […]

The Lie: Anyone can manage your social media. It’s fairly common to see business executives hand their social media presence over to the millennial in the office, typically an intern or young office assistant. While these individuals are often great at connecting with each other […]

You’ve been posting on Facebook regularly. You’ve been creating interesting, engaging content for your law firm. You’ve been sharing and promoting that content while being increasingly more active in your community—liking and sharing with non-profits you support. You’ve even hired social media experts to guide […]

On any given day (Sunday or otherwise), advertising is a full-contact sport. But with 30-second commercials going for $3 mil a pop, advertising during the Super Bowl (or “The Big Game” as our intellectual property lawyers prefer) is more like a war. So who were […]

The Lie: You have to be on every major social media platform. Your new millennial intern just told you about an awesome social network, and you want to know why you’re not on it. I’m glad you asked. Our reason for not adopting a particular […]

Keep On Radar, Wait for Acceptance By Mainstream/Larger Audience   Back in December, Twitter made headlines when it began experimenting with a new feature dubbed “Nearby.”  This new timeline feature lets mobile app Twitter users see tweets from other nearby Twitter users whether they follow […]

Being a lawyer who advertises ain’t easy. You work your ass off  building and maintaining a top law practice 364 days a year. But then on day 365, you have to transform into a polished TV spokesperson. Pressure? Not with Creative Services watching your back. […]