Check 1,2 – Media’s Monthly Invoicing Process
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Part 5 of a multi-part series on “Going Behind the Media Curtain” In 2014, cj placed over $26 million in television ad buys. Over 1.1 million spots were purchased. TV stations are great and all, but surely not all of those 1.1 million spots ran […]
The Proof: Techniques for Proofreading
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
This is the Creative Services blog series, The Proof, where we’ll share writing tips for lawyers. Each time your firm releases a blog, a marketing e-mail, or even a post on social media, you have an opportunity to make a great impression. There is one sure […]
YourBrand.sucks: How to handle the new .sucks domain extension
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
You may have heard the news that the Internet Corporation for Assigned Names and Numbers (ICANN) has approved several hundred new gTLDs. A gTLD is a generic Top-Level domain (also commonly referred to as a TLD) such as a .com, .org, or .net. Some of these […]
Print – Time of Death: 2015
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
There’s something nostalgic about holding a newspaper, magazine, or book in your hand and flipping through the pages. But enjoy them while you can, because the digital age is upon us, and more and more print companies are falling victim to the digital boom. In […]
To Vlog or Not to Vlog? Um…Vlog! No Question.
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
This post was written by Jenny Madison, Copywriter at cj Advertising. For years, cj Advertising has been singing the praises of video content. And why wouldn’t we? Video drives traffic to your site and encourages visitors to linger, click, or even call. Our tracking confirms […]
Keeping You in the Hulu Loop
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Even with the landscape of television changing, broadcast still maintains strong viewership. But, over-the-top (OTT) services continue to grow, with the likes of Hulu Plus, Netflix, and Amazon Prime Instant Video becoming household names. The question is: what can these online video services do for […]
Digital Stations: What Are They and Why Do We Buy Them?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
The days of only having a few stations to choose from are long gone. Remember when there were only three major networks? What about when a few local stations turned themselves into a network and we welcomed FOX to the airwaves? Now, there are a […]
Why People DON’T Call Lawyers
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
To a bunch of direct-response advertisers like us, there’s no sweeter sound than that of a ringing phone. When our clients are getting calls, it means our commercials are working, and people are getting the legal help they need. To make sure we’re producing every […]
Best Super Bowl Ad of 2015
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
This post was written by Megan Hayes, Producer at cj Advertising. This year’s Super Bowl commercials taught us a few things: Puppies are still advertising gold, Kim Kardashian actually has a sense of humor, and Marcia Brady gets extremely cranky when she’s hungry. But wedged in […]
Brand Success
Category: Culture Industry Trends
This content has been reviewed by Gary O. Bruce
Quality Brand = (Who You Are + Projected Image) x Sustainable Success What is it? Have you earned it? At this moment in time, do you have it? A recent review of Forbes’ listing of “The World’s Most Valuable Brands 2014” revealed that none of you are […]