The Magical, Mysterious Bounce Rate and What It Means

This content has been reviewed by Gary O. Bruce

Bounce Rates seem to either drive business owners crazy or totally confound them. It doesn’t have to be that way. Over the years I’ve explained Bounce Rate on countless occasions to business owners, marketing managers, and executives entering the digital space for the first time. […]

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3 Ways Twitter, Facebook, and LinkedIn Are Giving Your Profiles a Makeover

This content has been reviewed by Gary O. Bruce

Nothing ages faster than a social media platform. Websites like Twitter, Facebook, and LinkedIn are always changing their styles to keep up with the latest trends. And if you want your profiles to stay stylish and lookin’ good, you have to keep up with those […]

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Worried About Heartbleed? Your Data Is Safe.

This content has been reviewed by Gary O. Bruce

Been watching the news this week? You may have heard about the Heartbleed security bug potentially affecting 70 percent of all websites. The bug leaves sensitive data sent over SSL-encrypted connections—such as usernames, passwords, and credit card information—vulnerable to hackers. As a cj Interactive client, […]

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A Series of Social Lies: Part Three

This content has been reviewed by Gary O. Bruce

The Lie: Social Media doesn’t generate leads. Congratulations! You’ve embraced the new and ever-evolving world of social media! You’re posting engaging content and boosting your best posts; your reach and engagement levels are growing from month to month; and your recent campaign tripled your audience. […]

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Where the Reptile Meets the Road

This content has been reviewed by Gary O. Bruce

When Dr. Clotaire Rapaille spoke at cj Conference 2010: Code Alignment, he sparked a powerful dialogue within the cj Advertising family. He helped us understand the reptilian brain, the part that holds the key to why we make decisions. He also discussed his extensive research […]

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A Med View Services Milestone

This content has been reviewed by Gary O. Bruce

Med View Services Reaches 20,000 Evaluations!! Since inception in June 2009, the team of registered nurses at Med View Services have prescreened and medically qualified or disqualified over 20,000 initial medical malpractice inquiries for40+ law firms across the country. That’s 20,000 initial inquiries that didn’t waste the firms’ time and simultaneously delighted […]

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A Series of Social Lies: Part Two

This content has been reviewed by Gary O. Bruce

The Lie: Anyone can manage your social media. It’s fairly common to see business executives hand their social media presence over to the millennial in the office, typically an intern or young office assistant. While these individuals are often great at connecting with each other […]

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Are Your Law Firm’s Facebook Stats Looking Grim?

This content has been reviewed by Gary O. Bruce

You’ve been posting on Facebook regularly. You’ve been creating interesting, engaging content for your law firm. You’ve been sharing and promoting that content while being increasingly more active in your community—liking and sharing with non-profits you support. You’ve even hired social media experts to guide […]

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2014 Super Bowl Ads: The Good, Bad, and Adorable

This content has been reviewed by Gary O. Bruce

On any given day (Sunday or otherwise), advertising is a full-contact sport. But with 30-second commercials going for $3 mil a pop, advertising during the Super Bowl (or “The Big Game” as our intellectual property lawyers prefer) is more like a war. So who were […]

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A Series of Social Lies: Part One

This content has been reviewed by Gary O. Bruce

The Lie: You have to be on every major social media platform. Your new millennial intern just told you about an awesome social network, and you want to know why you’re not on it. I’m glad you asked. Our reason for not adopting a particular […]

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