Category: Industry Trends

This post was written by Nekos Barnes, Sr. Multimedia Specialist at cj Advertising. The first round of midterm elections is over (yay), but the November battles are just gearing up (groan). This biennial infestation of political ads sure does clog up the air waves for those of us […]

Google is cleaning up its Search Engine Result Page (SERP) layouts by taking away authorship photos from most search results. Here are three reasons why: 1. Authorship photos increase the possibility of spam and abuse. 2. Less clutter makes for a better experience on mobile devices. […]

For years, cj Advertising has run lawyer ads citing the factoid that “injured people with a lawyer get three times more money.” If you’re considering such an ad and you’re worried if the most recent figures still support this claim, you can breathe easy. They […]

There’s a lot of chat about live chat lately, and you may be wondering if it can help grow your practice and generate quality leads. The answer is yes—but only if it’s implemented properly. A successful live chat strategy will: Not annoy your site’s visitors. […]

Onsite chat has become an increasingly popular way to communicate with website visitors. It gives visitors the opportunity to receive convenient, instant feedback on their questions and concerns from a live person, and increases the likelihood of engaging visitors who may not want to call […]

Don’t worry—they’re still coming to your site, they’re just being labeled differently. Google recently changed the terminology used in its Google Analytics platform: Visitors are now called “users.” Visits are now called “sessions.” Why the name change?

Google recently rolled out a new algorithm update dubbed Panda 4.0. This update is the latest in the Panda series of updates Google initiated back in 2011. The purpose of the updates is to keep spam-based websites with “thin” or “low quality” content from showing […]

With such a competitive online environment, website visitors tend to have short attention spans and will leave websites very quickly if they can’t easily navigate to the information they’re looking for. While some bells and whistles are awesome, depending on the industry and target audience, […]

Bounce Rates seem to either drive business owners crazy or totally confound them. It doesn’t have to be that way. Over the years I’ve explained Bounce Rate on countless occasions to business owners, marketing managers, and executives entering the digital space for the first time. […]

Nothing ages faster than a social media platform. Websites like Twitter, Facebook, and LinkedIn are always changing their styles to keep up with the latest trends. And if you want your profiles to stay stylish and lookin’ good, you have to keep up with those […]