Google Pigeon and your Local Search Rankings
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
You may have noticed some changes to your local search engine results lately. That’s because Google recently released their Pigeon update to help increase the relevancy and accuracy of its local search results. This new update places less emphasis on Google’s own local listings by […]
TV Is King
Category: Culture Industry Trends
This content has been reviewed by Gary O. Bruce
Your firm is doing well on several fronts. Call volume is good. Sign ups, time on desk, average fees, and client satisfaction are all good. But today… calls are a little off. The phones seem a little slow. Something is not quite right. What’s the […]
What to Make of Political Ads
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
This post was written by Nekos Barnes, Sr. Multimedia Specialist at cj Advertising. The first round of midterm elections is over (yay), but the November battles are just gearing up (groan). This biennial infestation of political ads sure does clog up the air waves for those of us […]
Your picture disappeared.
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Google is cleaning up its Search Engine Result Page (SERP) layouts by taking away authorship photos from most search results. Here are three reasons why: 1. Authorship photos increase the possibility of spam and abuse. 2. Less clutter makes for a better experience on mobile devices. […]
Booyah! ‘Three Times More Money’ Lives On!
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
For years, cj Advertising has run lawyer ads citing the factoid that “injured people with a lawyer get three times more money.” If you’re considering such an ad and you’re worried if the most recent figures still support this claim, you can breathe easy. They […]
The Scoop on Live Chat for Your Website
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
There’s a lot of chat about live chat lately, and you may be wondering if it can help grow your practice and generate quality leads. The answer is yes—but only if it’s implemented properly. A successful live chat strategy will: Not annoy your site’s visitors. […]
Law Firm Marketing: The Real Scoop on Live Chat for Your Website
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Onsite chat has become an increasingly popular way to communicate with website visitors. It gives visitors the opportunity to receive convenient, instant feedback on their questions and concerns from a live person, and increases the likelihood of engaging visitors who may not want to call […]
Google Analytics: Where Have All Your Visitors Gone?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Don’t worry—they’re still coming to your site, they’re just being labeled differently. Google recently changed the terminology used in its Google Analytics platform: Visitors are now called “users.” Visits are now called “sessions.” Why the name change?
Google’s Panda Update Killed eBay, But You Don’t Have To Worry
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Google recently rolled out a new algorithm update dubbed Panda 4.0. This update is the latest in the Panda series of updates Google initiated back in 2011. The purpose of the updates is to keep spam-based websites with “thin” or “low quality” content from showing […]
10 Tips to Help Launch a Successful Website
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
With such a competitive online environment, website visitors tend to have short attention spans and will leave websites very quickly if they can’t easily navigate to the information they’re looking for. While some bells and whistles are awesome, depending on the industry and target audience, […]