Category: Industry Trends

Last year, Darron told you about our station package valuation process. When stations send packages, your client services team and your buyer work together to determine whether the offer makes sense from a brand perspective and from a media value perspective.

Lately, we’ve been fielding a ton of inquiries from our clients about geofencing, a location-based digital marketing tool that sends advertisements to cellular and web-connected devices in a narrowly defined geographic area. Some digital marketers claim this technology will change the way businesses market online. […]

As you’re likely aware, the 2016 Summer Olympics will take place from August 5-21 in Rio de Janeiro,  Brazil.  Millions will be tuning in to see if Michael Phelps can make a strong return to the pool after a short stint in retirement, or to […]

In the first two posts of our multi-part proofing series, we shared proofreading techniques and the various misuses of the comma. Exciting stuff, huh? Well, maybe not to everyone, but it goes without saying that grammar mistakes distract from your intended messages and can make […]

It’s that time again, election time. With new presidential candidates comes new presidential campaigns. And with new presidential campaigns comes a whole bunch of money spent on political commercials. This year it is expected presidential ad spending will reach or exceed $11.4B, with the bulk […]

The media team has been blogging for a while now. Sometimes we may speak in media tongue. So what does it all really mean? It might help to explain some of this media jargon. Below I have included some of the most commonly used words […]

The Presidential election in 2012 broke records for spending levels. Predictions for 2016 are saying this year will be way bigger than what we’ve seen in the past, with a huge number upwards of about $8 billion being spent during this political season. As you […]

“This ad is paid for by…”  Sound familiar?  Expect to be inundated with this message in 2016 as political ad dollars are expected to break record spending.  The influx of political ads can affect your media buy, but we have a solution. What is a […]

Fireworks, Turkey, Mistletoe—Holiday Weeks! We all love a holiday and time off for fun. People tend to have different activities on these days versus the normal every day routine. Some may sleep in, cook all day or hang out with friends and families. The focus […]

Nielsen has been measuring television audience viewership since 1950. While its methodology has changed in many ways, the company has been the leader in the business ever since. Since Nielsen’s introduction, other services have come and gone. The newest player in the market is Rentrak. […]