Nielsen 1Q Cross Platform Report
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
This post was written by Caitlin Zarella, Media Data Manager at cj Advertising. We all know Nielsen provides the media team with key information to make the most out of our media buys. But did you know they are also tracking how, why, and what […]
Why Accident Victims Call Law Firms
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Here in P & D, we don’t do anything by accident. Drawing from published reports, call data, and analysis of competitor spots, even our most experimental work is based on hands-on experience and trusted research. And whenever the available info becomes a little stale, we’re not […]
Tort Report (Diabetes Medications Update)
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Type 2 Diabetes Medications (Update) Numerous medications used to treat Type 2 diabetes have now been linked to thyroid and pancreatic cancer. Below is a list of products to watch out for. Potentially dangerous type 2 diabetes medications are as follows:
With Tort Advertising, Think Like A Street Vendor
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Street vendors often diversify their selection of goods—think selling sunglasses next to umbrellas—to increase their profits while reducing risks. Many firms are currently diversifying their “goods” with national complex tort campaigns. Interested in this opportunity? Contact Beth Sanchez or Ben Dozier with cj’s tort team to learn more.
Out of the Inbox Email Marketing
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
This post was written by Email Marketing Specialist Jordan Redfearn at cj Advertising. You may have heard that email marketing is a “spammy” and outdated form of communication. Interactive’s Community Engagement team is here to tell you that these presumptions are incorrect!
Facebook Changed Its Rules… In Your Favor
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Facebook is offering prime digital real estate on your page! It’s now possible to include a call to action on your cover photo*. What does this mean for you? You can: ask clients to “Like” your page. direct clients to your website or app. show […]
Is Using Another Firm’s Brand Unjust?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
At cj Conference 2012, we discussed the practice of buying a competitor’s firm name through a paid search program like Google’s AdWords, Yahoo, MSN/Bing, etc… Is this a smart and/or fair marketing tactic?
Digital Stations — What Are They, and Why Should You Care?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
This blog post was written by Senior Media Buyers Jenny Druckenmiller and Darron McKnight. What are Digital Stations? When the media team refers to digital stations, we are talking about digital substations that are carried by major networks. In 2009, the FCC required broadcasters to […]
Spending Enough in Daytime TV. What’s Next?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Are you spending enough in daytime TV and want to know the next steps to continue BUILDING YOUR BRAND? cj Media has some options for you!
SEO Highlights – Issue 1
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
This blog post is written by Matthew Wilson, an SEO Specialist at cj Advertising. “SEO Highlights” is a bi-weekly roundup of relevant SEO-related articles from cj’s Interactive SEO team. With the recent Panda Update on March 15, SEO tactics and strategy are in the spotlight […]