Category: Industry Trends

You may have heard the news that the Internet Corporation for Assigned Names and Numbers (ICANN) has approved several hundred new gTLDs. A gTLD is a generic Top-Level domain (also commonly referred to as a TLD) such as a .com, .org, or .net.  Some of these […]

There’s something nostalgic about holding a newspaper, magazine, or book in your hand and flipping through the pages. But enjoy them while you can, because the digital age is upon us, and more and more print companies are falling victim to the digital boom. In […]

This post was written by Jenny Madison, Copywriter at cj Advertising. For years, cj Advertising has been singing the praises of video content. And why wouldn’t we? Video drives traffic to your site and encourages visitors to linger, click, or even call. Our tracking confirms […]

Even with the landscape of television changing, broadcast still maintains strong viewership. But, over-the-top (OTT) services continue to grow, with the likes of Hulu Plus, Netflix, and Amazon Prime Instant Video becoming household names. The question is: what can these online video services do for […]

The days of only having a few stations to choose from are long gone. Remember when there were only three major networks? What about when a few local stations turned themselves into a network and we welcomed FOX to the airwaves? Now, there are a […]

To a bunch of direct-response advertisers like us, there’s no sweeter sound than that of a ringing phone. When our clients are getting calls, it means our commercials are working, and people are getting the legal help they need. To make sure we’re producing every […]

This post was written by Megan Hayes, Producer at cj Advertising. This year’s Super Bowl commercials taught us a few things: Puppies are still advertising gold, Kim Kardashian actually has a sense of humor, and Marcia Brady gets extremely cranky when she’s hungry. But wedged in […]

Quality Brand = (Who You Are + Projected Image) x Sustainable Success What is it? Have you earned it? At this moment in time, do you have it? A recent review of Forbes’ listing of “The World’s Most Valuable Brands 2014” revealed that none of you are […]

You may have noticed some changes to your local search engine results lately. That’s because Google recently released their Pigeon update to help increase the relevancy and accuracy of its local search results. This new update places less emphasis on Google’s own local listings by […]

Your firm is doing well on several fronts. Call volume is good. Sign ups, time on desk, average fees, and client satisfaction are all good. But today… calls are a little off. The phones seem a little slow. Something is not quite right. What’s the […]