Category: Industry Trends

Recent Media Placement Strategy Myths Debunked…

Trademarks and Google AdWords Now that we have a little background on trademark law, how does this context fit with the Binder & Binder story, and how does it help us answer the question, “What’s in a name?” It starts with keyword advertising, specifically Google’s […]

We have been asked several times by clients what the value is, if any, of online directories such as Findlaw, Lawyers.com, etc. But last week when Barbara Bryant asked a specific question about an opportunity with which they were presented, it prompted me to look […]

The “No Fee Guarantee®” For the most part, attaining a trademark registration can be a fairly uncomplicated process. It really depends on the attributes of the mark and the relationship to its alleged owner. Many of you may remember cj’s “No Fee Guarantee®” battle. As […]

While Americans are watching more television than ever, online video services, such as Hulu, continue to gain steam. Hulu is currently #1 in the online premium video marketplace, offering the largest collection of video content with more than 30 million monthly unique users. Hulu offers […]

Shakespeare first asked the question, “What’s in a name?” He was referring to the smell of roses of course. If you were toask the same question of Binder & Binder—one of our steady Social Security Disability competitors—they likely will answer unique, distinct marketing, reputation, and […]

Hey, did Jimmy pass the bar? And how is he planning to use his law license? Is that EXP thing working? What really happened to Bill? What’s a “Slingbox”?

For years the Yellow Page industry has attempted to take advantage of our clients by using fear and intimidation to purge thousands upon thousands of dollars from our clients’ operating and marketing budgets.