Affiliate Changes
Category: Our Services
This content has been reviewed by Gary O. Bruce
From time to time, stations within a market change affiliates. Stations are bought and sold all the time and that can mean big changes. It has happened to several markets where we have active schedules. So what exactly does it mean when the affiliates change?
Use Your Best Discretion – Buys Built to Build Your Brand
Category: Our Services
This content has been reviewed by Gary O. Bruce
Your cj Media team takes a lot of pride in building schedules that make your phone ring. Our Direct Response (DR) buys have been proven to generate calls for our clients. Your phone has been ringing off the hook for a while. You own daytime […]
Lawyer Commercial Picking Up Steam
Category: Our Services
This content has been reviewed by Gary O. Bruce
Every year, we make a variety of templates that lawyers can use in their advertising arsenal. But we always save a little creative juice for one project that will give our clients an edge, create some buzz, and most importantly, make that mother-lovin’ phone ring.
The Proof Part 3: Apocellipses!
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In the first two posts of our multi-part proofing series, we shared proofreading techniques and the various misuses of the comma. Exciting stuff, huh? Well, maybe not to everyone, but it goes without saying that grammar mistakes distract from your intended messages and can make […]
Mass Tort Ads: Better Not Call Saul!
Category: Our Services
This content has been reviewed by Gary O. Bruce
Around the cj water cooler, there’s been a lot of buzz about a recent episode of the hit show, Better Call Saul. The chatter was not about the usual appalling ethics of the lead character (PI Lawyer, Saul) but rather a class action television commercial […]
Media 101
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
The media team has been blogging for a while now. Sometimes we may speak in media tongue. So what does it all really mean? It might help to explain some of this media jargon. Below I have included some of the most commonly used words […]
Station Client Relationships – The cj Way
Category: Culture Our Services
This content has been reviewed by Gary O. Bruce
In the advertising world there is a long-standing unspoken “rule” that if an advertiser has an agency of record, all information, pitches, offers, tickets, incentive trips, everything flows through the agency first. I mean, who wouldn’t want first dibs on a tickets to an Adele […]
Take it to the House(hold)!
Category: Our Services
This content has been reviewed by Gary O. Bruce
What is a “household?” Nielsen defines it as: A home with “at least one operable TV/Monitor with the ability to deliver video via traditional means of antennae, cable STB or Satellite receiver and/or with a broadband connection.” When placing local TV ads in various markets […]
Preempts and Makegoods: Money on the Move
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
“This ad is paid for by…” Sound familiar? Expect to be inundated with this message in 2016 as political ad dollars are expected to break record spending. The influx of political ads can affect your media buy, but we have a solution. What is a […]
What’s cable got to do with it?
Category: Our Services
This content has been reviewed by Gary O. Bruce
How do you know when cable is the next step in your marketing strategy? At cj, we consider cable to be a branding medium, very similar to outdoor. It’s great at hitting very targeted geographic areas. But with that targeting comes a much smaller population. […]