Category: Our Services

What is a “household?” Nielsen defines it as: A home with “at least one operable TV/Monitor with the ability to deliver video via traditional means of antennae, cable STB or Satellite receiver and/or with a broadband connection.” When placing local TV ads in various markets […]

“This ad is paid for by…”  Sound familiar?  Expect to be inundated with this message in 2016 as political ad dollars are expected to break record spending.  The influx of political ads can affect your media buy, but we have a solution. What is a […]

How do you know when cable is the next step in your marketing strategy? At cj, we consider cable to be a branding medium, very similar to outdoor. It’s great at hitting very targeted geographic areas. But with that targeting comes a much smaller population. […]

Fireworks, Turkey, Mistletoe—Holiday Weeks! We all love a holiday and time off for fun. People tend to have different activities on these days versus the normal every day routine. Some may sleep in, cook all day or hang out with friends and families. The focus […]

Anyone who’s shot commercials with Creative Services at cj Advertising knows that we take wardrobe VERY seriously. From lint rolling you head-to-toe, to steaming every last wrinkle in your suit—we fuss over every detail. Our goal is simply this: to make sure you look your […]

Nielsen has been measuring television audience viewership since 1950. While its methodology has changed in many ways, the company has been the leader in the business ever since. Since Nielsen’s introduction, other services have come and gone. The newest player in the market is Rentrak. […]

Where do the big cases come from? All firms are looking for the big cases. The question we want to answer is, “Where do you find them?” It has long been the belief of some that big case values do not live in the same […]

 For years, TV has been the best bet for generating calls and the best use for the biggest chunk of your advertising dollars. Clearly, we are not the only ones who think that. An article in Adweek recently reported “With competition from Netflix and a […]

Part 7 of a multi-part series on “Going Behind the Media Curtain”       Here in the cj Media Department, we live and die by the data. Ok, that’s a little extreme, but it is very important to our process. As media buyers and […]

Back in July, Laura Hudson took a deep dive into our outdoor buying strategy and explained the differences between bulletins, posters and “big boy boards.” Overall, you get the best bang for your buck by going the poster blast route – better exposure, larger number […]