Fear Trigger in Advertising
Category: Our Services
This content has been reviewed by Gary O. Bruce
The emotion of fear (specifically fear of loss) is a key driver in human decision making. In fact, many studies suggest that loss aversion is twice as powerful as the pleasure of gain. Here in Creative Services, we’ve read the research that substantiates fear’s powerful […]
Non-Marketing Leads
Category: Our Services
This content has been reviewed by Gary O. Bruce
There are two major categories when it comes to leads: marketing and non-marketing. Marketing leads are leads that are generated specifically by the money spent on advertising opportunities. These are the types of leads that we work to produce for you through TV, Web, Outdoor, […]
From Soaps to Judge Shows: How the Daytime Lineup Changes
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
TV began with only a few networks, slowly picked up with Cable TV, and now with digital options, we have endless alternatives for viewing programs. As for the big networks, ABC, NBC, and CBS have traditionally aired mainly news, soaps, and stimulating talk shows in […]
Championships, Brands, and Coaching
Category: Culture Our Services
This content has been reviewed by Gary O. Bruce
When Champions win, it’s not by accident. Champions win only after intense planning, investment, and execution. With any winning team…it is not about fancy uniforms or a new stadium. With any winning brand…it’s not about fancy packaging or a slick office.
Keeping the SPOTlight on Your Calls
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
You flew to Nashville and worked with our Creative Services team to produce a set of memorable direct response TV commercials that are meant to encourage injured people to call your firm. Your Client Services team decided which commercials to traffic for each of the […]
Programmatic: A New Approach to Media Buying
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
There’s a new buying strategy taking the media world by storm. It’s called programmatic buying. I’m sure you’re intrigued to learn all about it. I know I was curious, especially since I’ve been struggling to even spell the term correctly. In simple terms, programmatic buying […]
Bulletin, Big Boy Board, Poster Blast: Defining Outdoor Strategies
Category: Our Services
This content has been reviewed by Gary O. Bruce
How do you know when outdoor is right for your brand? And then how do you know what to buy? Like the answer to almost every question asked, the answer is “it depends.” It depends on how your TV budget looks. It depends on what […]
EXP Shooting Tips Part 4: B-Roll
Category: Our Services
This content has been reviewed by Gary O. Bruce
Here at cj, we take pride in telling the stories of our clients. Whether capturing their client testimonials or staff interviews, storytelling is at the heart of what we do here in Creative Services. Although the spoken word is a great way to deliver important brand […]
Putting Cost Per Lead in Perspective
Category: Our Services
This content has been reviewed by Gary O. Bruce
“Everything in life has its price.” – Paulo Coelho, The Alchemist For each of you, there are currently cases in your pipeline that came to you virtually free: a past client referral, a favor from a fellow attorney, a paralegal’s sister. These can fuel incredible […]
On the Horizon: Pay Per Inquiry
Category: Our Services
This content has been reviewed by Gary O. Bruce
Pay Per Inquiry (PPI) opportunities may be just around the corner. As mentioned in Media Buyer Lee Sparrow’s blog, “Print – Time of Death: 2015”, as print ad revenues continue to decline, we’re jumping on this as an opportunity to create a more robust pay […]