Meet the Media Buyers Who Keep You Ahead of Upcoming Trends
Category: cj News Culture Our Services
This content has been reviewed by Gary O. Bruce
The world of media is ever-changing, and if you’re not leading, you’re following. Luckily, your cj media team works hard to keep you informed, ensure the best placement for your media schedules, and keep your brand in the spotlight. Over the next few months, we’ll […]
Station Disputes: What are they and how does cj handle them?
Category: Our Services
This content has been reviewed by Gary O. Bruce
Part 1 of a multi-part series on “Going Behind the Media Curtain” The arguing, the negotiating, the fighting… Can’t we all just get along? The term “station dispute” refers to what is actually a carriage dispute—when the carrier of your television feed disputes the cost […]
Behind the Media Curtain: Media Team Processes Explained
Category: Our Services
This content has been reviewed by Gary O. Bruce
This multi-part series will explain how the cj media team gets things done. With over 160 processes in the media department, if you’ve got a request, question, or issue, chances are we’ve got a process for it. Low calls this week? Got it. Stations fighting […]
Remarketing: Second Chance Conversions
Category: Our Services
This content has been reviewed by Gary O. Bruce
cj Interactive’s main objective is to capture qualified leads, drive them to your website, and convert them. We have proven success in driving unique (new) visitors to your website, but what happens to the visitors who view your site and don’t convert? To maximize all […]
Sending Spots to Stations: Why, How, and How Much
Category: Our Services
This content has been reviewed by Gary O. Bruce
This post was written by Tim Vincent, Engineer – Video & Production. Sending lawyer commercials to television stations and cable companies is a hot topic among cj clients—understandably. In recent years, the cost and scope of this part of the advertising puzzle has flared up […]
Early Bird Special for January & February
Category: cj News Our Services
This content has been reviewed by Gary O. Bruce
For Creative Services, the past year has been one of our busiest ever. We’ve done 27 shoots, for 24 clients, and produced nearly 400 commercials and Web videos! It has taken some careful planning in order to pull it off, and even then, our dance […]
Testimonial Shooting Tips Part II: The Story
Category: Law Firm Operations Our Services
This content has been reviewed by Gary O. Bruce
At Creative Services, we pride ourselves on our ability to produce outstanding testimonials for law firms. But if you MUST shoot your own testimonials in between our scheduled visits, please watch our two-part video series that’s packed with our best production techniques. After all, wouldn’t it be […]
Vlog: Tips For Shooting Your Own Testimonials
Category: Law Firm Operations Our Services
This content has been reviewed by Gary O. Bruce
This post was written by Jenny Madison, Copywriter at cj Advertising. Testimonials from satisfied clients are a form of advertising that’s hard to beat. Testimonials work. In fact, they work so well that we at cj Advertising want the law firms on our client roster […]
347 + 153 = 500
Category: cj News Our Services
This content has been reviewed by Gary O. Bruce
The cj Media Team has been hard at work reviewing monthly program tracking and making changes to get our clients more calls! When initially placing 2014 Annual Media Buys last fall, the buyers started the year off with 347 program changes based on 2013 tracking. […]
Showing You Love, the Data-Driven Way
Category: cj News Our Services
This content has been reviewed by Gary O. Bruce
Hearing more from us lately? You should be! That’s because we’ve successfully initiated monthly KPI Report calls with all Interactive clients. We’re showing your data some love because tracking the performance of your website’s search engine presence, social media, Web videos, and paid search strengthens […]