Category: Our Services

“You will never get a second chance to make a first impression.” – Will Rogers We have all heard about the importance of a first impression. This could be true for a job interview, a new client intake, or something as simple as meeting a […]

Part 5 of a multi-part series on “Going Behind the Media Curtain” In 2014, cj placed over $26 million in television ad buys. Over 1.1 million spots were purchased. TV stations are great and all, but surely not all of those 1.1 million spots ran […]

This is the Creative Services blog series, The Proof, where we’ll share writing tips for lawyers. Each time your firm releases a blog, a marketing e-mail, or even a post on social media, you have an opportunity to make a great impression. There is one sure […]

At cj Advertising, the law firms we represent are famous for being leaders in their respective communities. They organize their own charitable initiatives and support a bevvy of existing non-profits across the nation. Anytime one of our law firms participates in an important community event, […]

Every month, cj sends a Competitive Spending Analysis (CSA) Report for each of your markets. In a nut shell, this report gives us a general idea of how your firm’s TV spending stacks up against your competitors. You’ve probably looked at this and thought “Wow, […]

Part 4 of a multi-part series on “Going Behind the Media Curtain” For your Media team, everything we do, every decision we make, is about calls. Whether it’s approving makegoods, running posts, or placing a new schedule—calls are what it is all about. cjTrack and […]

This post was written by Jenny Madison, Copywriter at cj Advertising. For years, cj Advertising has been singing the praises of video content. And why wouldn’t we? Video drives traffic to your site and encourages visitors to linger, click, or even call. Our tracking confirms […]

Part 3 of a multi-part series on “Going Behind the Media Curtain” So, call volume last week just doesn’t look right. Don’t worry, we noticed too. With your Brand Strategist, Brand Coordinator, Media Buyer, the Media Project Manager, and the Media Director all watching calls, […]

The days of only having a few stations to choose from are long gone. Remember when there were only three major networks? What about when a few local stations turned themselves into a network and we welcomed FOX to the airwaves? Now, there are a […]

Part 2 of a multi-part series on “Going Behind the Media Curtain” That station account executive that has been trying to get a call with you for weeks finally gets you on the phone. They have a sales pitch for you—“It’s a great deal, you […]