Category: Our Services

You’ve Written a Killer Press Release. What’s Next?

The Value of Press Release Distribution A well-written press release can enhance your law firm’s brand and increase public exposure. Press releases can generate media coverage to tell a large audience what is new, different, or exciting about your law firm.   Once you have […]

Expert Tips on Newsworthy Press Releases for PI Firms

If you are a member of the cj family of law firms, you are familiar with multiple legal advertising channels. However, relying on paid advertising alone is insufficient in today’s crowded marketplace. Another vital piece of your law firm’s overall branding should include personal injury […]

In The Personal Injury World, You Get Big Truck Cases If You Ask For Them 

Here at cj Advertising, we are big believers in asking for what you want, especially when it comes to big truck cases. Due to the size and weight of the vehicles involved in a big truck accident, these cases are often catastrophic and severely injure […]

Now Is the Time to Advertise for Nursing Home Cases

Spring holidays are right around the corner. Tis the season to spend time with family, and that includes visiting loved ones who are living in a nursing home or other assisted living facilities. Unfortunately, if family members have not been able to visit, they might […]

3 Easy Ways to Get More Referrals

What is the most important lead source that you should be maximizing? REFERRALS. In our team’s years in the legal industry, we can tell you two key things about them:  The highest value cases often come from past clients or other people in your network. The […]

How to Use CSA Reports to Gauge the Competitive Landscape in Your Market

If you’re a cj media client, you might take notice when competitive spending analysis reports (CSAs) pop up in your inbox every month.* You may have observed some high spending estimates reported for you and your competitors. You may even have wondered why or how […]

What do 3 signed cases and nearly 12,000 new emails have in common?

Firms who invest in their communities see tremendous returns. And the results of our recent Thanksgiving Giveaway Campaign demonstrate just that.  For participating firms, here were the average stats for this single campaign: 11,781 new emails 68 cents per email address 1,749 new social media followers […]

Time Spent With Family This Holiday Season is Valuable (In More Ways Than One)

‘Tis the season to spend time with family. This includes visiting loved ones who are living in nursing homes or other assisted living centers. This year, more than ever, checking in on and being with family seems even more important. Unfortunately, if family members have […]

Social Media Engagement Is Down. What Gives?

Social media helps firms connect with users and increase brand awareness. But engagement on both organic posts and paid ads is down big time in 2020. We aren’t the only ones who have noticed this—it’s a trend that has been observed across the industry. What’s […]

Google’s New Search Offering May Be Bigger Than PPC

Google is rolling out the next big thing in pay-per-lead advertising: local services ads. What does this mean for your firm?  Local services ads are a way for your firm to be featured and stand out in the local results section of a Google search. […]