Holiday TV Budgets–What to Do?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Fireworks, Turkey, Mistletoe—Holiday Weeks! We all love a holiday and time off for fun. People tend to have different activities on these days versus the normal every day routine. Some may sleep in, cook all day or hang out with friends and families. The focus […]
(How) To Tie or Not to Tie
Category: Culture Our Services
This content has been reviewed by Gary O. Bruce
Anyone who’s shot commercials with Creative Services at cj Advertising knows that we take wardrobe VERY seriously. From lint rolling you head-to-toe, to steaming every last wrinkle in your suit—we fuss over every detail. Our goal is simply this: to make sure you look your […]
Nielsen and Rentrak: A Tale of Two Ratings Providers
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Nielsen has been measuring television audience viewership since 1950. While its methodology has changed in many ways, the company has been the leader in the business ever since. Since Nielsen’s introduction, other services have come and gone. The newest player in the market is Rentrak. […]
Valuable Cases vs. Spots on Air: Any Correlation?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Where do the big cases come from? All firms are looking for the big cases. The question we want to answer is, “Where do you find them?” It has long been the belief of some that big case values do not live in the same […]
Why TV Is Still #1
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
For years, TV has been the best bet for generating calls and the best use for the biggest chunk of your advertising dollars. Clearly, we are not the only ones who think that. An article in Adweek recently reported “With competition from Netflix and a […]
Data, Data, Data. Data Driven Marketing: What does that even mean?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Part 7 of a multi-part series on “Going Behind the Media Curtain” Here in the cj Media Department, we live and die by the data. Ok, that’s a little extreme, but it is very important to our process. As media buyers and […]
Three Rules for Outdoor Success
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Back in July, Laura Hudson took a deep dive into our outdoor buying strategy and explained the differences between bulletins, posters and “big boy boards.” Overall, you get the best bang for your buck by going the poster blast route – better exposure, larger number […]
The Proof Part 2: The Comma
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In the first post of our multi-part proofing series, we shared our personal proofreading techniques. For all future posts in this series, we’ll discuss the most common writing mistakes that we encounter. Besides, when proofing, it’s good to know what you’re looking for when you […]
Closed Captioning Opens New Possibilities
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Personal injury lawyers are in the people-helpin’ business. By extension (I’m proud to say), so are we! As an ad agency that exclusively represents personal injury law firms, our commercials speak to people from all walks of life. But for some reason, we’ve been under-communicating with […]
26 Steps to Greatness: cj’s Annual Placement Process
Category: Our Services
This content has been reviewed by Gary O. Bruce
Part 6 of a multi-part series on “Going Behind the Media Curtain” We told you that it’s all about the calls. We showed you what we do when calls are low. Rewind for a second. We keep mentioning making revisions to help your calls, but […]