Category: Our Services
104 Days until (Broadcast) 2017! cj’s Annual Placement Process
It’s September. Many people are thinking about their holiday plans for 2016. Meanwhile, your media team can tell you that Thanksgiving 2017 is on November 23 and Christmas 2017 is the last Monday in December. We are currently on step 12 (of 26) in the […]
Cleared for Takeoff!
Where do you find an advertising agency with a commercial drone license, two state-of-the-art drones, and two certified drone pilots who ALSO possess the talent to shoot quality video? Right here at cj Advertising, baby! Our Front-end Development Manager Jon Ray is a certified flight […]
New Political Lawyer Commercial: Too Hot to Handle?
You know that inner struggle you have when you see a tempting dessert, but your diet (or spouse) says you shouldn’t have it? Well, after you watch our new commercial “Candidates,” the angel on your right shoulder and the devil on your left are about […]
When Words Collide
As a copywriter here at cj Advertising, I know firsthand that words have power. And I can tell you that we carefully choose the right words to market our clients’ brands. That’s why there’s been a lot of discussion lately in the Creative Services department about […]
Pay Per Inquiry: Where do we stand?
Last June, we launched a push toward creating pay per inquiry opportunities with, primarily, print avenues. Over the past year, your cj Media team has researched and pitched various publications in over 25 markets, including Houston, West Palm Beach, Birmingham, D.C., Nashville, and Austin, among […]
Affiliate Changes
From time to time, stations within a market change affiliates. Stations are bought and sold all the time and that can mean big changes. It has happened to several markets where we have active schedules. So what exactly does it mean when the affiliates change?
Use Your Best Discretion – Buys Built to Build Your Brand
Your cj Media team takes a lot of pride in building schedules that make your phone ring. Our Direct Response (DR) buys have been proven to generate calls for our clients. Your phone has been ringing off the hook for a while. You own daytime […]
Lawyer Commercial Picking Up Steam
Every year, we make a variety of templates that lawyers can use in their advertising arsenal. But we always save a little creative juice for one project that will give our clients an edge, create some buzz, and most importantly, make that mother-lovin’ phone ring.
The Proof Part 3: Apocellipses!
In the first two posts of our multi-part proofing series, we shared proofreading techniques and the various misuses of the comma. Exciting stuff, huh? Well, maybe not to everyone, but it goes without saying that grammar mistakes distract from your intended messages and can make […]
Media 101
The media team has been blogging for a while now. Sometimes we may speak in media tongue. So what does it all really mean? It might help to explain some of this media jargon. Below I have included some of the most commonly used words […]
