Category: Our Services

There are two major categories when it comes to leads: marketing and non-marketing. Marketing leads are leads that are generated specifically by the money spent on advertising opportunities. These are the types of leads that we work to produce for you through TV, Web, Outdoor, […]

TV began with only a few networks, slowly picked up with Cable TV, and now with digital options, we have endless alternatives for viewing programs. As for the big networks, ABC, NBC, and CBS have traditionally aired mainly news, soaps, and stimulating talk shows in […]

When Champions win, it’s not by accident. Champions win only after intense planning, investment, and execution. With any winning team…it is not about fancy uniforms or a new stadium. With any winning brand…it’s not about fancy packaging or a slick office.

You flew to Nashville and worked with our Creative Services team to produce a set of memorable direct response TV commercials that are meant to encourage injured people to call your firm. Your Client Services team decided which commercials to traffic for each of the […]

There’s a new buying strategy taking the media world by storm. It’s called programmatic buying. I’m sure you’re intrigued to learn all about it. I know I was curious, especially since I’ve been struggling to even spell the term correctly. In simple terms, programmatic buying […]

How do you know when outdoor is right for your brand? And then how do you know what to buy? Like the answer to almost every question asked, the answer is “it depends.” It depends on how your TV budget looks. It depends on what […]

Here at cj, we take pride in telling the stories of our clients. Whether capturing their client testimonials or staff interviews, storytelling is at the heart of what we do here in Creative Services. Although the spoken word is a great way to deliver important brand […]

“Everything in life has its price.” – Paulo Coelho, The Alchemist For each of you, there are currently cases in your pipeline that came to you virtually free: a past client referral, a favor from a fellow attorney, a paralegal’s sister. These can fuel incredible […]

 Pay Per Inquiry (PPI) opportunities may be just around the corner. As mentioned in  Media Buyer Lee Sparrow’s blog, “Print – Time of Death: 2015”, as print ad revenues continue to decline, we’re jumping on this as an opportunity to create a more robust pay […]

“You will never get a second chance to make a first impression.” – Will Rogers We have all heard about the importance of a first impression. This could be true for a job interview, a new client intake, or something as simple as meeting a […]