Building Client Relationships in the Post-Cookie Era
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
The digital landscape is undergoing a huge shift that impacts all sectors, including legal marketing. Specifically, this shift is the demise of third-party cookies, tracking codes placed on website visitors’ computers or devices. For law firms, the end of third-party cookies means a new era […]
Understanding the Distinctions Between PPC and LSA Advertising
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In 2024, consumers have more options than ever before for how they spend their time online. From following social media influencers to checking emails, reading blogs, watching YouTube, and doing deep dives through Google, there’s something of interest for everybody. But more digital channels for […]
5 Do’s and Don’ts for Writing Compelling Legal Blogs and Emails
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Let’s be frank: there’s a lot of personal injury content online, including blog posts, videos, landing pages, newsletters, social media, and advertisements. If you’re reading this blog, you’re not only aware of this, you’re probably part of this crowded field. Thus, you may be wondering […]
Design Inspiration for Personal Injury Law Websites
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Websites aren’t just digital brochures for companies. They’re vital tools in any effective marketing strategy, especially for personal injury law firms. Simply put, your website is the front door to your legal services, and it’s often your first point of contact with potential clients. So, […]
Connecting with Clients through Social Media: A Personal Injury Lawyer’s Guide
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In today’s digital age, having an active presence on social media is essential for personal injury law firms looking to connect with clients and build a strong online presence. With millions of users scrolling through various platforms daily, social media offers a unique opportunity to […]
Efficient Ad Spend in PPC Campaigns
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
To run a successful digital marketing campaign, you must maximize the efficiency of your ad spend. As companies strive to optimize their pay-per-click (PPC) campaigns, one strategy has risen to the forefront: Target Return on Ad Spend (ROAS). ROAS is a measurement of revenue earned […]
Our Favorite GPT AI Tools for Law Firms
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In a previous blog post, we discussed how AI content writing tools can help your law firm get ahead. While such tools help you brainstorm and draft content for your website, blog, newsletters, and social media posts, they are a fraction of what AI tools […]
Creating Conversion-Focused Content for Law Firms
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In the competitive marketplace of digital attention, the ability to write content that captures the distracted eyes of the internet user and converts them into engaged clients is a rare and difficult skill. But at cj Integrated Digital, we’re dedicated to the craft of conversion-focused […]
Ask These 7 Questions the Next Time You Meet with Your Digital Ad Vendor
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Navigating your digital advertising efforts can often feel like a puzzle. As a marketer, you already know how to piece together questions to ask your ad vendor in order to get meaningful insights about your campaigns. But even the most seasoned professionals can benefit from […]
Amazon Prime Adds Ads | What You Should Know
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
On Monday, January 29, 2024, Amazon will switch ALL of its Prime users from ad-free to ad-supported. You can pay an extra $3/month to remain ad-free, but estimates suggest that only about 30% (at most) of users will make the change. So, figure something like […]