Connecting with Clients through Social Media: A Personal Injury Lawyer’s Guide

This content has been reviewed by Gary O. Bruce

In today’s digital age, having an active presence on social media is essential for personal injury law firms looking to connect with clients and build a strong online presence. With millions of users scrolling through various platforms daily, social media offers a unique opportunity to […]

Read Full Post

Efficient Ad Spend in PPC Campaigns

This content has been reviewed by Gary O. Bruce

To run a successful digital marketing campaign, you must maximize the efficiency of your ad spend. As companies strive to optimize their pay-per-click (PPC) campaigns, one strategy has risen to the forefront: Target Return on Ad Spend (ROAS). ROAS is a measurement of revenue earned […]

Read Full Post

Our Favorite GPT AI Tools for Law Firms

This content has been reviewed by Gary O. Bruce

In a previous blog post, we discussed how AI content writing tools can help your law firm get ahead. While such tools help you brainstorm and draft content for your website, blog, newsletters, and social media posts, they are a fraction of what AI tools […]

Read Full Post

Creating Conversion-Focused Content for Law Firms

This content has been reviewed by Gary O. Bruce

In the competitive marketplace of digital attention, the ability to write content that captures the distracted eyes of the internet user and converts them into engaged clients is a rare and difficult skill. But at cj Integrated Digital, we’re dedicated to the craft of conversion-focused […]

Read Full Post

Ask These 7 Questions the Next Time You Meet with Your Digital Ad Vendor

This content has been reviewed by Gary O. Bruce

Navigating your digital marketing efforts can often feel like a puzzle. As a marketer, you already know how to piece together questions to ask your ad vendor in order to get meaningful insights about your campaigns. But even the most seasoned professionals can benefit from […]

Read Full Post

Amazon Prime Adds Ads | What You Should Know

This content has been reviewed by Gary O. Bruce

On Monday, January 29, 2024, Amazon will switch ALL of its Prime users from ad-free to ad-supported. You can pay an extra $3/month to remain ad-free, but estimates suggest that only about 30% (at most) of users will make the change. So, figure something like […]

Read Full Post

Update Your SEO Strategy for Google’s Search Generative Experience

This content has been reviewed by Gary O. Bruce

In Part One of Google’s Search Generative Experience for Legal Marketing, we introduced the concepts of zero-click searches and Google’s Search Generative Experience (SGE). As both zero-click searches and SGE aim to simplify the search process by displaying the most relevant results directly to users, […]

Read Full Post

A Personal Injury Big Game Commercial – Is This Move Right for Your Firm?

This content has been reviewed by Gary O. Bruce

An Opportunity for Exposure The biggest football game of the year will be here before you know it.  It’s one of the most well-known televised events that people actually talk about the ‘commercials’ after the event.  It is known for fun creative, and, for the […]

Read Full Post

SEO Reputation Management – Key Takeaways for Personal Injury Law Firms in Marketing

This content has been reviewed by Gary O. Bruce

What is Reputation Management? Online reputation management (ORM) refers to the practice of shaping, monitoring, and influencing how an individual or an organization is perceived on the internet. It involves managing and controlling the online conversation about a person, brand, product, or service to ensure […]

Read Full Post

The Power of Effective Prompts

This content has been reviewed by Gary O. Bruce

In the ever-evolving digital marketing landscape, AI-powered tools like ChatGPT have emerged as valuable companions for crafting content and engaging clients. This guide presents strategies and examples for prompt writing, expert tips, and illustrative examples.   A “prompt” is the opening statement or question you […]

Read Full Post