A Personal Injury Big Game Commercial – Is This Move Right for Your Firm?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
An Opportunity for Exposure The biggest football game of the year will be here before you know it. It’s one of the most well-known televised events that people actually talk about the ‘commercials’ after the event. It is known for fun creative, and, for the […]
SEO Reputation Management – Key Takeaways for Personal Injury Law Firms in Marketing
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
What is Reputation Management? Online reputation management (ORM) refers to the practice of shaping, monitoring, and influencing how an individual or an organization is perceived on the internet. It involves managing and controlling the online conversation about a person, brand, product, or service to ensure […]
The Power of Effective Prompts
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In the ever-evolving digital marketing landscape, AI-powered tools like ChatGPT have emerged as valuable companions for crafting content and engaging clients. This guide presents strategies and examples for prompt writing, expert tips, and illustrative examples. A “prompt” is the opening statement or question you […]
CTV (OTT) “Works”
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
We hear it all the time. This anecdote or that one-off comment but really, what does “works” mean? Let’s start by talking about ‘conversion.’ That word alone has so many definitions, and context is everything. It’s used in everything from football, to religion, to […]
The Value of Email Databases for Personal Injury Law Firms
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
At cj, we are always looking for new ways that our clients can better connect with their communities, build brand recognition, and ultimately receive good case leads from those efforts. As the market becomes more saturated and competitive, it is getting more important that firms […]
What Happens When an 800-Pound Gorilla Enters Your Market?
Category: Industry Trends Our Services Uncategorized
This content has been reviewed by Gary O. Bruce
Has an 800-pound gorilla entered your market? Are you concerned? We all know when a huge player enters a market, they come in with a bang and launch an extensive advertising campaign. And, yes, their pockets are deep – but fear not. PROMISING DATA […]
You’ve Written a Killer Press Release. What’s Next?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
The Value of Press Release Distribution A well-written press release can enhance your law firm’s brand and increase public exposure. Press releases can generate media coverage to tell a large audience what is new, different, or exciting about your law firm. Once you have […]
Expert Tips on Newsworthy Press Releases for PI Firms
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
If you are a member of the cj family of law firms, you are familiar with multiple legal advertising channels. However, relying on paid advertising alone is insufficient in today’s crowded marketplace. Another vital piece of your law firm’s overall branding should include personal injury […]
In The Personal Injury World, You Get Big Truck Cases If You Ask For Them
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Here at cj Advertising, we are big believers in asking for what you want, especially when it comes to big truck cases. Due to the size and weight of the vehicles involved in a big truck accident, these cases are often catastrophic and severely injure […]
Now Is the Time to Advertise for Nursing Home Cases
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Spring holidays are right around the corner. Tis the season to spend time with family, and that includes visiting loved ones who are living in a nursing home or other assisted living facilities. Unfortunately, if family members have not been able to visit, they might […]