Category: Our Services
Media Placement – Core Belief #7
#7. SAVING CABLE FOR LATER. Cable is not an effective direct response vehicle.
Media Placement – Core Belief #6
# 6. NIELSEN. We subscribe to Nielsen because we need to have full access to all information that will equip us with market data. Nielsen helps us: 1) place the most effective buys, 2) understand the market, 3) stay informed about the competition, and 4) […]
Media Placement – Core Belief #5
#5. MONDAYS & TUESDAYS. Front-loading the week first (add days with dollars) is the most productive strategy because the early part of the week is when the most calls are generated.
Google+ Pages Has Replaced Google+ Local / Places
We have had a major, but positive, change occur in the search engine world.
Social Media’s Impact on Word-of-Mouth Marketing
With social media, customers have more power than ever to make their voices heard. That power was made apparent by the response to Progressive Insurance’s actions after one of its policyholders—24-year-old Katie Fisher—was killed in a car accident. Instead of compensating the victim’s family for […]
What drives our buying strategy? CALLS!
At cj, our Media team carefully analyzes which programs generate the most calls for our clients. Ratings, target demographics, reach and frequency, and efficiencies are all important in television advertising, but when it comes to impacting your bottom line, there’s nothing more effective than phone […]
Points or Calls?
Do we buy GRP’s (gross rating points), or do we buy calls? The answer is really both–in a way. We buy spots to generate calls, not deliver points. We use points as a tool for negotiating low rates as well as adding free spots (via […]
Cable TV – Direct Response?
Is local Cable a good choice for a direct response schedule? No, it is not. Cable is the perfect example of fragmentation (A term applied to the increasing number of audience subdivisions). Cable penetration averages around 60% (varies by market), so you are cutting your […]
Breaking Down the Benefits of Online Directories – Paid and Unpaid
We have been asked several times by clients what the value is, if any, of online directories such as Findlaw, Lawyers.com, etc. But last week when Barbara Bryant asked a specific question about an opportunity with which they were presented, it prompted me to look […]
We Call It Like We See It
Our Yellow Pages (YP) department has changed its BHAG to cater to the ever-changing trends in advertising: “Least money, most calls, while it lasts…”