Category: Our Services

We have had a major, but positive, change occur in the search engine world.

With social media, customers have more power than ever to make their voices heard. That power was made apparent by the response to Progressive Insurance’s actions after one of its policyholders—24-year-old Katie Fisher—was killed in a car accident. Instead of compensating the victim’s family for […]

At cj, our Media team carefully analyzes which programs generate the most calls for our clients. Ratings, target demographics, reach and frequency, and efficiencies are all important in television advertising, but when it comes to impacting your bottom line, there’s nothing more effective than phone […]

Do we buy GRP’s (gross rating points), or do we buy calls?  The answer is really both–in a way.  We buy spots to generate calls, not deliver points.  We use points as a tool for negotiating low rates as well as adding free spots (via […]

Is local Cable a good choice for a direct response schedule?  No, it is not. Cable is the perfect example of fragmentation (A term applied to the increasing number of audience subdivisions).  Cable penetration averages around 60% (varies by market), so you are cutting your […]

We have been asked several times by clients what the value is, if any, of online directories such as Findlaw, Lawyers.com, etc. But last week when Barbara Bryant asked a specific question about an opportunity with which they were presented, it prompted me to look […]

Our Yellow Pages (YP) department has changed its BHAG to cater to the ever-changing trends in advertising: “Least money, most calls, while it lasts…”

In theme with our last client conference, I have come to truly believe in the theory of “First Who, Then What.” However, in this letter, I will take that concept a step further by coining the phrase, “Before Who…Why!” Why! does your firm exist? Why! does […]

We call it the Ultimate Question, but most think this question is fairly straightforward.

Last year’s conference was definitely one for the record books. With education and better understanding always as our top-of-mind goals, we learned a lot as an agency. Number one: don’t tell clients you don’t like them. We also determined several key takeaways to focus on. […]