Category: Industry Trends

During the political season, our TVs are plastered with ads supporting one candidate and knocking down the next. Attack ads are common practice in politics, and they’re starting to become a trend in lawyer advertising as well. In fact, according to Bloomberg, money spent on […]

Technology is throwing plenty of curve balls at injury lawyers this year. Self-driving car crashes, drone-related injuries, and now auto accidents caused by the Pokémon Go app for iOS and Android devices. There’s no disputing, this new game has taken the world by storm. Within […]

You can’t wait to get to work on Monday for discussions around the water cooler about your favorite TV show’s season finale.  Was Margaret shot or not?  Did Bill make it to the airport in time to catch the love of his life before she […]

Last summer, we posted a blog about the first injury accident involving a self-driving car. Although the accident caused only minor injuries, it prompted our Creative Services team to intensify our research about the possible legal implications associated with an accident of this kind. Since […]

Once upon a time from 2001 through about 2011, local mass tort advertising campaigns were an active and regular occurrence. Most clients will remember the typical sequence of emails, conference calls, deal options, and most of all…the havoc of intake for nearly every campaign.

As a copywriter here at cj Advertising, I know firsthand that words have power. And I can tell you that we carefully choose the right words to market our clients’ brands. That’s why there’s been a lot of discussion lately in the Creative Services department about […]

At a recent marketing conference I attended, the audience was asked if we’d ever lied while filling out a form online. A quick poll showed a majority of people said yes. The reasons varied from person to person, but the underlying themes were the same: not […]

The days of having only a few channels and no remote is long over. Now the options seem endless. The options range from over-the-air, cable, satellite and alternatives like Apple TV and Roku. What are they and what do we recommend?

Last year, Darron told you about our station package valuation process. When stations send packages, your client services team and your buyer work together to determine whether the offer makes sense from a brand perspective and from a media value perspective.

Lately, we’ve been fielding a ton of inquiries from our clients about geofencing, a location-based digital marketing tool that sends advertisements to cellular and web-connected devices in a narrowly defined geographic area. Some digital marketers claim this technology will change the way businesses market online. […]