The Power of Quality Web Content

This content has been reviewed by Gary O. Bruce

This post was written by Interactive Web Copywriter Mike Hoffman at cj Advertising. In an era of short attention spans, complex search engine algorithms, and 140 character tweets, it’s no secret that people expect fast access to the information they need. But your website needs […]

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What Is A/B Testing, and Why Do We Do It?

This content has been reviewed by Gary O. Bruce

When cj’s Interactive team builds a website, it’s up to our UX specialist to make it visually appealing, user friendly, and built to convert. A/B testing helps us achieve this goal. What Is A/B Testing?

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Social Security: The Game Is Changing

This content has been reviewed by Gary O. Bruce

This post was written by Megan Hayes, Producer at cj Advertising. At cj Advertising, we’re always looking for ways to give our clients a competitive edge—especially when it comes to the fast-evolving field of Social Security Disability. In recent months, the Social Security Administration has […]

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Media Placement – Core Belief #3

This content has been reviewed by Gary O. Bruce

#3. PROGRAMS. Buy programs, not stations, because the target audience is loyal to programs.

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‘Space Aliens’ Take Over TN Supreme Court

This content has been reviewed by Gary O. Bruce

Okay, we got a little “tabloid” with that headline. Little green men are not actually descending on the Tennessee Supreme Court. But images of “space aliens” and other sensational attention-getters are the targets of a court petition meant to further restrict the content of lawyer […]

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Media Placement – Core Belief #2

This content has been reviewed by Gary O. Bruce

#2. TRACKING. We place spots based on tracking because this gives us the advantage of knowing which programs work—by market and product.

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Yellow Pages: Are You Using All the Data to Your Advantage?

This content has been reviewed by Gary O. Bruce

This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising. Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in […]

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Pay-Per-Click: We Don’t Set It and Forget It

This content has been reviewed by Gary O. Bruce

We Don’t Set It and Forget It When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of: 8% Web form conversion rates 9% quality call conversion rates $295* […]

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How the “No Fee Guarantee” Got Its Start…

This content has been reviewed by Gary O. Bruce

The “No Fee Guarantee” (NFG) may be the most famous, or infamous, trademark in the legal advertising world. And no doubt your interpretation depends on whether you’re an authorized licensee…or not. For those not familiar with the NFG’s history, here’s a quick timeline on how […]

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Do you know how your clients find you? We do!

This content has been reviewed by Gary O. Bruce

Of the 58 million people who sought a lawyer in 2012, 76 percent used online resources. That’s 44 million people who will only find you if you have a strong online presence. LexisNexis Webinar It’s no secret that social media is transforming the way the […]

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