Pay-Per-Click: We Don’t Set It and Forget It
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This content has been reviewed by Gary O. Bruce
We Don’t Set It and Forget It When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of: 8% Web form conversion rates 9% quality call conversion rates $295* […]
How the “No Fee Guarantee” Got Its Start…
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This content has been reviewed by Gary O. Bruce
The “No Fee Guarantee” (NFG) may be the most famous, or infamous, trademark in the legal advertising world. And no doubt your interpretation depends on whether you’re an authorized licensee…or not. For those not familiar with the NFG’s history, here’s a quick timeline on how […]
Do you know how your clients find you? We do!
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This content has been reviewed by Gary O. Bruce
Of the 58 million people who sought a lawyer in 2012, 76 percent used online resources. That’s 44 million people who will only find you if you have a strong online presence. LexisNexis Webinar It’s no secret that social media is transforming the way the […]
Media Placement – Core Belief #1
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This content has been reviewed by Gary O. Bruce
#1. NEGOTIATING. We always negotiate based on cost per point because we can secure competitive rates when buying based on a program’s ratings.
Core Media Beliefs
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This content has been reviewed by Gary O. Bruce
cj Advertising is different in many ways from traditional advertising agencies. Let’s talk about the Media Department. cj has been placing media for no one but Personal Injury firms for more than 18 years. That means we are going to do things a little (or […]
How Will You Spend Your Saved YP Dollars?
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This content has been reviewed by Gary O. Bruce
$1.8 million. That’s how much money our clients saved in just the past year using our in-depth Yellow Pages (YP) tracking. By routing YP books through Legal Intake Professionals, we evaluate each directory based on actual cost per auto sign up.
How We’re Improving Your Web Video Presence
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This content has been reviewed by Gary O. Bruce
This blog post was written by Amie Adkins, a Video SEO Specialist at cj Advertising According to eMarketer.com, more than 169 million people will watch online videos in the United States during 2012. And that figure will climb to nearly 200 million by 2015.
What’s Your Story?
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This content has been reviewed by Gary O. Bruce
What will your firm accomplish in 2013? What extraordinary things will your staff do for your clients, for your community, and for your practice? More important, what will you do to capture those moments and share them with the world?
EXP Wants to Tell Your Firm’s 2013 Story
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This content has been reviewed by Gary O. Bruce
EXP wants to know: What’s your firm’s vision for 2013? What extraordinary things will your staff members do for your clients, community, and practice? How will you capture those moments and share them with the world?
Strategically Speaking… I’d like to be a part of your planning.
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This content has been reviewed by Gary O. Bruce
Over the years, in addition to the annual strategic retreats held for cj, LIP, and MLG, I have been fortunate enough to be asked to contribute to the strategic planning retreats of Carter Mario (2011, 2012 & 2013), Crumley Roberts (2012), Daniel Stark (2012), William […]