Category: Our Services
SEO Highlights: Issue 2
This blog post was written by Matthew Wilson, SEO Specialist at cj Advertising. In this issue of “SEO Highlights”, we learn new tips and tools from some of the most influential figures in search. Change is a constant in SEO and it’s never too late […]
Out of the Inbox Email Marketing
This post was written by Email Marketing Specialist Jordan Redfearn at cj Advertising. You may have heard that email marketing is a “spammy” and outdated form of communication. Interactive’s Community Engagement team is here to tell you that these presumptions are incorrect!
What’s the Value of Checking TV Invoices?
That’s the value of credits and free spots that cj’s Media team secured for our clients in 1Q 2013*. With at least three people looking at each invoice, nothing gets by us! To find out more about the Media buying process, please contact your Client […]
YOUR Firm. YOUR Town. YOUR Team.
April was a crazy month for the EXP team—in a good way. We visited Carter Mario Injury Lawyers, Joye Law Firm, and John Bales Attorneys for amazing multi-day shoots that will help all three firms stand out in their markets. The true magic of EXP […]
The Power of Quality Web Content
This post was written by Interactive Web Copywriter Mike Hoffman at cj Advertising. In an era of short attention spans, complex search engine algorithms, and 140 character tweets, it’s no secret that people expect fast access to the information they need. But your website needs […]
What Is A/B Testing, and Why Do We Do It?
When cj’s Interactive team builds a website, it’s up to our UX specialist to make it visually appealing, user friendly, and built to convert. A/B testing helps us achieve this goal. What Is A/B Testing?
Social Security: The Game Is Changing
This post was written by Megan Hayes, Producer at cj Advertising. At cj Advertising, we’re always looking for ways to give our clients a competitive edge—especially when it comes to the fast-evolving field of Social Security Disability. In recent months, the Social Security Administration has […]
Media Placement – Core Belief #3
#3. PROGRAMS. Buy programs, not stations, because the target audience is loyal to programs.
‘Space Aliens’ Take Over TN Supreme Court
Okay, we got a little “tabloid” with that headline. Little green men are not actually descending on the Tennessee Supreme Court. But images of “space aliens” and other sensational attention-getters are the targets of a court petition meant to further restrict the content of lawyer […]
Media Placement – Core Belief #2
#2. TRACKING. We place spots based on tracking because this gives us the advantage of knowing which programs work—by market and product.