Social Security: The Game Is Changing
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This content has been reviewed by Gary O. Bruce
This post was written by Megan Hayes, Producer at cj Advertising. At cj Advertising, we’re always looking for ways to give our clients a competitive edge—especially when it comes to the fast-evolving field of Social Security Disability. In recent months, the Social Security Administration has […]
Media Placement – Core Belief #3
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This content has been reviewed by Gary O. Bruce
#3. PROGRAMS. Buy programs, not stations, because the target audience is loyal to programs.
‘Space Aliens’ Take Over TN Supreme Court
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This content has been reviewed by Gary O. Bruce
Okay, we got a little “tabloid” with that headline. Little green men are not actually descending on the Tennessee Supreme Court. But images of “space aliens” and other sensational attention-getters are the targets of a court petition meant to further restrict the content of lawyer […]
Media Placement – Core Belief #2
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This content has been reviewed by Gary O. Bruce
#2. TRACKING. We place spots based on tracking because this gives us the advantage of knowing which programs work—by market and product.
Yellow Pages: Are You Using All the Data to Your Advantage?
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This content has been reviewed by Gary O. Bruce
This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising. Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in […]
Pay-Per-Click: We Don’t Set It and Forget It
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This content has been reviewed by Gary O. Bruce
We Don’t Set It and Forget It When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of: 8% Web form conversion rates 9% quality call conversion rates $295* […]
How the “No Fee Guarantee” Got Its Start…
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This content has been reviewed by Gary O. Bruce
The “No Fee Guarantee” (NFG) may be the most famous, or infamous, trademark in the legal advertising world. And no doubt your interpretation depends on whether you’re an authorized licensee…or not. For those not familiar with the NFG’s history, here’s a quick timeline on how […]
Do you know how your clients find you? We do!
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This content has been reviewed by Gary O. Bruce
Of the 58 million people who sought a lawyer in 2012, 76 percent used online resources. That’s 44 million people who will only find you if you have a strong online presence. LexisNexis Webinar It’s no secret that social media is transforming the way the […]
Media Placement – Core Belief #1
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This content has been reviewed by Gary O. Bruce
#1. NEGOTIATING. We always negotiate based on cost per point because we can secure competitive rates when buying based on a program’s ratings.
Core Media Beliefs
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This content has been reviewed by Gary O. Bruce
cj Advertising is different in many ways from traditional advertising agencies. Let’s talk about the Media Department. cj has been placing media for no one but Personal Injury firms for more than 18 years. That means we are going to do things a little (or […]