Bulletin, Big Boy Board, Poster Blast: Defining Outdoor Strategies
Category: Our Services
This content has been reviewed by Gary O. Bruce
How do you know when outdoor is right for your brand? And then how do you know what to buy? Like the answer to almost every question asked, the answer is “it depends.” It depends on how your TV budget looks. It depends on what […]
EXP Shooting Tips Part 4: B-Roll
Category: Our Services
This content has been reviewed by Gary O. Bruce
Here at cj, we take pride in telling the stories of our clients. Whether capturing their client testimonials or staff interviews, storytelling is at the heart of what we do here in Creative Services. Although the spoken word is a great way to deliver important brand […]
Putting Cost Per Lead in Perspective
Category: Our Services
This content has been reviewed by Gary O. Bruce
“Everything in life has its price.” – Paulo Coelho, The Alchemist For each of you, there are currently cases in your pipeline that came to you virtually free: a past client referral, a favor from a fellow attorney, a paralegal’s sister. These can fuel incredible […]
On the Horizon: Pay Per Inquiry
Category: Our Services
This content has been reviewed by Gary O. Bruce
Pay Per Inquiry (PPI) opportunities may be just around the corner. As mentioned in Media Buyer Lee Sparrow’s blog, “Print – Time of Death: 2015”, as print ad revenues continue to decline, we’re jumping on this as an opportunity to create a more robust pay […]
Don’t Let Your Image Get Outdated – Keep Creative Fresh
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
“You will never get a second chance to make a first impression.” – Will Rogers We have all heard about the importance of a first impression. This could be true for a job interview, a new client intake, or something as simple as meeting a […]
Check 1,2 – Media’s Monthly Invoicing Process
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Part 5 of a multi-part series on “Going Behind the Media Curtain” In 2014, cj placed over $26 million in television ad buys. Over 1.1 million spots were purchased. TV stations are great and all, but surely not all of those 1.1 million spots ran […]
The Proof: Techniques for Proofreading
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
This is the Creative Services blog series, The Proof, where we’ll share writing tips for lawyers. Each time your firm releases a blog, a marketing e-mail, or even a post on social media, you have an opportunity to make a great impression. There is one sure […]
EXP Shooting Tips Part 3: Community Events
Category: Our Services
This content has been reviewed by Gary O. Bruce
At cj Advertising, the law firms we represent are famous for being leaders in their respective communities. They organize their own charitable initiatives and support a bevvy of existing non-profits across the nation. Anytime one of our law firms participates in an important community event, […]
Interpreting Your Competitive Spending Analysis Report
Category: Law Firm Operations Our Services
This content has been reviewed by Gary O. Bruce
Every month, cj sends a Competitive Spending Analysis (CSA) Report for each of your markets. In a nut shell, this report gives us a general idea of how your firm’s TV spending stacks up against your competitors. You’ve probably looked at this and thought “Wow, […]
It’s All About the Calls
Category: Our Services
This content has been reviewed by Gary O. Bruce
Part 4 of a multi-part series on “Going Behind the Media Curtain” For your Media team, everything we do, every decision we make, is about calls. Whether it’s approving makegoods, running posts, or placing a new schedule—calls are what it is all about. cjTrack and […]